By the end of this you will have a finished landing page, previewed and ready to publish. The build takes a few minutes. You need a project, one product to sell, and ideally either customer research in the project or an angle you can describe in a sentence.

In this article:

Select Create new on the dashboard and choose Landing page, or select the Landing page shortcut under Create with Atlas.

The modal is titled Create landing page · Listicle or Advertorial, with four steps: Select products, Select a landing page type, Upload research (Optional) and Select audience and angle.

Pick a project under Select your project, or create one. The project supplies the voice, research and styling. Store language sets the language the page is written in.

Then pick the one product the page will sell. Under Browse your Shopify products, search with Search for your product and pick from the list showing Product and Price. Use Load more products for a long catalog. The footer confirms 1 product selected.

You can also Import from AliExpress or Amazon URL. Atlas creates the product in your store before it writes the page, so wait for the import to finish before continuing.

States you may see:

The wizard asks What kind of landing page? and adds Pick the shape that fits your offer.

The format you pick is marked Selected. More on the choice in Advertorial or listicle: choosing a format.

Once you pick a format, a template picker appears under it, headed Advertorial templates or Listicle templates. Each template is a different structure for the same format:

Select the preview button on any card to see an example layout on desktop and mobile. The preview is a sample, not your page: your product and research shape what is generated, and parts of some templates, such as the expert byline and sources in Expert explainer, appear only when your product or research supplies them.

You cannot continue without choosing a format: Pick a landing page type to continue.

Upload research (Optional). Atlas reads it and generates the audiences and angles. Files up to 20 MB, in TXT, MD, PDF, CSV or DOCX. Research uploaded here is saved to the project, so later pages use it too.

Select audience and angle. Atlas shows Choose your audience and angle: several audiences, each with its own angles, and you pick one of each. The angle list stays locked until you choose an audience: the story we lead with — pick an audience first.

If none of the generated audiences is the one you want, select Add your own and describe it at Describe the audience you want to test. Atlas builds a full audience and matching angles from your description, using your products and research as context. Add your own angle does the same for a single angle on the audience you selected. Both are marked Custom.

Full guidance in Writing an effective angle and persona.

Select Build page. The template's example page appears straight away, its sections lighting up while Atlas writes. When your copy is ready, your page fades in over it and types in screen by screen, then the preview opens.

If that animated preview is not available, Atlas shows a progress screen instead: Writing your advertorial… or Writing your listicle… with a percentage, and names each stage as it goes: reading your product data, writing your page copy, assembling your page layout, finalising your preview.

It also explains the wait: "Atlas is blending your product data, copy guidelines, and customer research into long-form page copy."

If it takes a while you will see: "Atlas is building your landing page. Keep this window open and we'll open the preview as soon as it's ready."

When the build finishes, Atlas opens Preview your advertorial or Preview your listicle, with Desktop preview and Mobile preview.

Read it properly before publishing. Check the mobile view especially, since long-form copy behaves very differently on a phone.

If the copy misses the mark, you can regenerate with new instructions rather than starting again. See Previewing and regenerating a landing page.

Atlas shows Publishing your page… while it uploads the template files, creates the theme sections, publishes the page and finalises.

Success shows Published! with "Your page is live in your theme. You can keep editing it any time from your Pages", plus View your pages and Open in Shopify theme editor.

Full detail in How to publish a landing page to your theme.