By the end of this your landing page will be live in the theme you chose, with a URL you can use as an ad destination. Publishing takes under a minute. You need the Atlas Page Builder app embed active on the theme you are publishing into.
In this article:
Before you publish
Check the app embed. Atlas Page Builder must be active on the target theme. Your dashboard's Theme extensions card shows this for your published theme.
Check your allowance. A landing page counts as one published page towards your billing allowance, counted once when you publish it. Ten published pages are included each cycle. See What counts as a published page for billing.
Check the product page. Your landing page sends readers to the product page to buy. Make sure that page is ready before you send paid traffic to the landing page in front of it.
Step 1: Choose the theme
Under Theme to import into, select the theme.
If the theme you pick is not your live theme, Atlas tells you plainly:
This theme isn't live — the page won't show on your store until this theme is published.
That is not an error. Publishing into a non-live theme is a reasonable way to review a page on a real storefront first. Just remember the page is not reachable by customers until that theme is published. See Publishing to a theme that isn't live.
Step 2: Publish
Select Import & edit in Shopify, or Import.
Atlas shows Publishing your page… and works through four stages: uploading template files, creating theme sections, publishing your page, and finalising. It explains the wait: "Atlas is adding your page to your theme so it can go live."
ℹ️ Landing pages are long, so publishing takes a little longer than a product page. Let it finish rather than retrying.
Step 3: Confirm it is live
Success shows Published! with:
Your page is live in your theme. You can keep editing it any time from your Pages.
Two buttons follow: View your pages and Open in Shopify theme editor.
Then check it yourself:
Open the page on your storefront.
Read it on a phone as well as a desktop.
Select the call to action and confirm it reaches the right product page.
That last check matters most. A landing page whose call to action goes nowhere useful is worse than no landing page at all.
Getting the URL for your ads
The landing page has its own URL, separate from the product page. That URL is what you put into your ad platform as the destination.
Find it from your pages list: open the Landing pages tab, find the row, and use the row actions to view or copy the link.
💡 Add your own campaign tracking parameters to the URL in your ad platform rather than in Atlas. That keeps the published page clean and lets you change tracking without republishing.
Editing after publishing
Landing pages stay editable. Find the page in the Landing pages tab of your dashboard and use Edit.
To apply your changes to the storefront, use Publish again on the row. Republishing does not count a second time towards your published pages allowance.
⚠️ If you edited the page directly in the Shopify theme editor, republishing from Atlas replaces those edits. Make your changes in one place, and for pages Atlas built, that place should be Atlas.
If publishing fails
What you see | What it means | What to do |
| A general failure | Retry once |
| It may have finished anyway | Wait a minute, then check your pages list before retrying |
| Trial page cap | See the dedicated article |
| Failure at the preview stage | Retry from the preview |
| The app embed is off | Activate it, then press Save in the theme editor |
More detail in Why doesn't my published page appear on my store? and "Publishing was stopped because you've reached your plan's page limit".