Understanding the Second-by-Second Tab

Review immersion peaks and valleys: The Immersion platform automatically pinpoints significant peak immersion moments where the audience is deeply connected and their brains are tagging an experience as meaningful. These are designated with green dots at the bottom of the timeline.

Similarly, noteworthy valleys where participants are at risk of tuning out due to boredom, confusion, or a negative experience are designated by red dots. Each of these is clickable, and when a video is linked to the data, clicking takes the video to the exact spot linked to the key moment. Optimize experiences and content by eliminating valleys in immersion, and by extending peak moments!

Nerdy tip: The circles designating immersion peaks and valleys are placed at the point where the noteworthy shift begins, allowing you to easily pinpoint the drivers of high and low moments.

Use the segment map to guide your analysis: Beneath the circles designating key moments, you will see a number of color-coded segments horizontally distributed across the chart. These segments map out the overall pattern of immersion across the experience, making it easier to focus on broader periods of the experience that should be improved.

Switching between metrics: Only interested in immersion scores and not so much psychological safety? Or vice-versa? No problem! By clicking the blue “Immersion” text on the upper left-hand corner, you are presented with a drop-down where you can choose to see just immersion data, just safety data, or immersion and safety data together.

Review shifts in safety: Follow the steps in the previous bullet to see how the group's safety shifted over the duration of the experience. Because psychological safety is a slower-moving brain state, information is reported in 2-minute segments. We also require at least 2-minutes of data to output this measure; therefore, you will not see any data for experiences shorter than this, and no data is provided for the first 2 min segment of the experience.

Identifying low periods of safety helps you understand when participants may have felt uncomfortable sharing their thoughts, opinions, and questions. Low safety is also linked to an inability to absorb new information; therefore, it is useful to send follow-ups on any content shared during these periods.

Review data for individual participants: You can take a look at the data on both an individual level and group level. To analyze an individual’s immersion and safety data, click the toggle on the given participant ID on the left-hand side of the screen next to the graph. That participant’s data should appear in a separate graph below “All Participants”. Each participant is assigned to an anonymous alpha-numeric ID (looks like gibberish!).

Review data for segments of participants: If you tagged demographics in the Setup tab, you can toggle those tags on / off in the left panel of the Second-by-Second tab to see how immersion and safety patterns differ for specific sets of people compared to each other or the group as a whole. Wanna know if your content will land better with Harry Potter die-hards vs. Star Wars nuts? Go for it!!

Nerdy tip: For easier group comparison, toggle off the All Participants switch!

Watch video playback with the data: If you are measuring pre-recorded content or if you linked a video / audio file to the experience, you can play the video and watch the scores change to the corresponding moments in the video! A playback view of how your audience's brains are reacting to the drama on the screen?! Yep, we think it's pretty rad too!

Editing the agenda: If you are measuring a live experience, you may have created an agenda to mark specific time points while creating the experience. On the Second-by-Second tab, you can edit the agenda by clicking the agenda icon on each agenda item below the graph. Once you click the icon, you will have the chance to edit the text and change the time interval. Use the blue tabs on either side of the agenda item to shorten or lengthen the time period. Once you are done editing, click the green checkmark on top of the box! Donezo! For more information on the agenda feature, head to this article.

Adding notes: Notes are handy to write down any interesting details of the experience at specific time points. Click the pen icon on the top right of your screen and then click at the point below the chart where you would like to place your note. You can edit the label by clicking on the pen icon at the top of the note or move it around by dragging the note with your mouse. For more information on notes, head to this article.

Clipping segments: By clicking the scissor icon in the upper right-hand corner, you can create clips of specific time periods for closer review or comparison to other clips. Clipping creates a new experience that is connected to the original experience; however, the metrics are recalculated for the new duration of data.