Adding a focus keyphrase in the Yoast SEO plugin helps improve a site's SEO by guiding content optimization around a specific search term.
Yoast analyzes how well the keyphrase is used in critical areas like the title, meta description, headings, URL, and body text. It then provides recommendations to improve keyword placement, readability, and overall SEO-friendliness.
This helps search engines better understand the content, increasing the chances of ranking higher in search results and attracting more organic traffic.
Where do I find the Yoast SEO?
The Yoast SEO plugin has been implemented on your site so that each of your pages and posts can have their own personalized Yoast SEO box.
For example, to improve your site's overall SEO, navigate to your:
Homepage's edit mode > scroll down to the button of the page > Yoast SEO
What is the Focus Keyphrase on Yoast SEO?
A focus keyphrase in Yoast SEO is the main keyword or phrase you want a page or post to rank for in search engines. It helps Yoast analyze your content and provide SEO suggestions to improve keyword usage and visibility in search results.
The first thing you'll see at the top of the Yoast SEO box is the Focus Keyphrase field.
Adding a keyphrase increases the site's SEO, so its important to do this and use keyphrases that readers use when searching for news online!
Guides on How to Add Strong Focus Keyphrases
Guide on Selecting the Best Keywords: LINK 🔗
Visual Scoring
Your Yoast SEO plugin uses a visual tool of a "face" icon and colour to represent how good the keyphrase you are using is:
Yoast SEO's Recommendations:
Your Yoast SEO plugin will share recommendations specific to each of your pages and posts. To see these recommendations, navigate to:
Your page or post's edit mode > scroll down to the Yoast SEO box > go down to the SEO analysis section
These notes typically include key optimizations to improve search rankings, such as refining meta descriptions, enhancing readability, and improving keyword usage.
