Consent mapping determines how a ticket buyer's communication preferences from your ticketing provider are applied in Innercrowd. This is a critical step. If consent is not configured correctly, you may end up contacting people who have not opted in, or miss out on reaching people who actually want to hear from you.
Important: Before configuring your consent rules, decide which approach fits your situation. There are two options available.
Please note: before proceeding with this step, your consent types must be complete. So if you need more than the default fields (email, WhatsApp or push) please follow the steps in this article first.
Choosing Your Approach
Option A: Add consent based on contact field
Use this if your ticketing provider checkout includes a consent checkbox, for example, "Yes, I want to receive the newsletter". This maps each ticket buyer's individual choice to the correct consent status in Innercrowd. Shown in green in the screenshot below.
Option B: Add consent to all contacts
Use this if you want to assign the same consent status to every ticket buyer, regardless of their individual preferences. Shown in red in the screenshot below.
Note: We strongly recommend Option A. By respecting each ticket buyer's individual consent preference, you will see higher open rates and significantly reduce the risk of unsubscribes and spam complaints.
Step 1 - Option A: Add Consent Based on Contact Field
Click + Add field-based rule. A new row appears with four settings:
Ticketing provider field — Select the consent checkbox field from your ticketing provider, for example, a "Subscribe to newsletter" checkbox.
Condition — Choose When checked or When unchecked to define when this rule applies.
Consent type — Select the communication channel this rule applies to: WhatsApp, Email, Newsletter, or Push.
Consent value — Choose Subscribed or Unsubscribed to set the resulting consent status in Innercrowd.
You can add multiple rules to cover different consent fields and channels. For example, you might create one rule for email consent and another for WhatsApp.
Step 1 - Option B: Add Consent to All Contacts (Option B)
Use this if you want to assign the same consent status to every ticket buyer, regardless of their individual preferences. This rule applies to every ticket buyer synced from your ticketing provider, regardless of any checkbox fields in your checkout.
Click + Add rule for all contacts. A new row appears with two settings:
Consent Type — Select the communication channel this rule applies to: WhatsApp, Email, Newsletter, or Push.
Set value to — Choose Subscribed or Unsubscribed.
Click Add Rule to confirm.
Step 2: Configure Sync Behavior
At the bottom of the page, you will find two toggles that control how consent values are handled during synchronisation.
Overwrite on Historical Sync — When enabled, a historical sync will overwrite any existing consent values in Innercrowd with the values from your ticketing provider. We recommend keeping this turned off to prevent overwriting consent changes that contacts have already made in Innercrowd, such as unsubscribing from emails.
Overwrite on Webhook Updates — When enabled, new ticket purchases will update the contact's consent values in Innercrowd. We recommend turning this on. If a contact gives new consent during a future ticket purchase, this ensures their
preferences are kept up to date.
Step 3: Save Your Consent Mappings
Once you have configured your consent rules and sync behaviour, click Save consent mappings.
Succes! Your consent mapping is now configured. Ticket buyers will be synced to Innercrowd with the correct consent values.
Here are the Next Steps for this article:
Managing consent while uploading contacts [Link]
Managing consent during landing page creation [Link]
Managing consent while sending out a campaign [Link]
How to create a consent page [Link]