Quick answers about creating engaging property listings and marketing to buyers on Investorlift.
What Should I Put in a Property Title?
Your property title should be your property's "elevator pitch." Make it catchy and interesting - think less "123 Main Street" and more "Huge Flip Opportunity!"
A good format would be: "Hook | Location | Call to Action."
Remember, the title will also be the subject of your emails, so give it a hook that makes folks want to click!
💡 Great titles increase open rates and inquiries.
How to Add Emojis to a Property
If you're on a Mac, you can search for emojis by pressing the fn/globe key. If you're on Windows, you can search for emojis on emojipedia to copy and paste into your descriptions and titles.
How to Write a Good Property Description
Writing a compelling property description is all about highlighting the key details of the property and answering any questions a buyer might have before reaching out. Since the description shows up in the body of the email, you'll want to make it attractive to drive click traffic.
Be sure to include important info like:
• Rehab estimates (light, medium, or full rehab)
• Age of the roof
• HVAC condition
• Foundation condition
• Vacancy status
• Rental comps (if it's a turn-key property)
Don't forget to also tell a story - what makes this property special? Create a vivid, enticing picture that makes potential buyers want to click for more details!
How to Send Notifications to a Single Buyer
When calling buyers directly, they might ask that you send them information on a property. Investorlift allows you to send text or email notifications directly to an individual buyer.
Note: This will come in handy if you've just talked to a new buyer from God Mode and want to send them property details ASAP.
Steps:
1. Select the property you would like to notify under the "Properties" Tab
2. Click New Marketing Campaign
3. Select New Deal or Price Reduction. You can also select to notify the buyer via Email or Text
4. Click on Continue and you will be prompted to select between buyers from the list or buyers using geotags. Choose buyers from the list. Then click Continue.
Note: If you're searching for a buyer that isn't on your list you will need to Add buyers before continuing.
5. Using the filter, search your buyer by phone, email or name. Click Search buyers and select the buyer. Click Continue:
6. Select whether you want to send the campaign immediately or schedule and click Create Campaign:
👉 Individual buyer notifications are fastest for direct outreach.