This week's deal took us to Gurnee, IL - a five-bed, four-and-a-half bath, 4,000-square-foot house in much better shape than most of what we dispo. Bigger properties mean more comping work, and this session walked through exactly how to do it.
What we covered:
How to comp a larger, nicer property: using predictive pricing (P70) alongside nearby solds, actives, and pendings - not just one number in isolation
The "Big Five" to check on every flip: roof, HVAC, foundation, electrical, and plumbing - and why priority shifts by region (HVAC matters a lot more where winters are brutal)
Why comping homework pays off on buyer calls: buyers will push back with their own numbers, and having specific solds and pendings ready lets you defend your pricing instead of getting talked down
Running inbound and outbound at the same time: roughly 800 texts sent, 200+ buyer views, leads flowing into the Investorlift.ai Kanban board, plus outbound cold calls through "God Mode" to buyers with recent transaction history nearby
Scheduling one "one-time showing" instead of one-off walkthroughs - it creates urgency and gets multiple buyers competing for the same slot instead of touring on their own schedule
The big lesson this week: bigger, nicer flips take more work to comp correctly, but the sales process doesn't change. Know your numbers cold, market on every channel at once, and get buyers competing for one showing instead of chasing them one at a time. This week's result: five walkthroughs scheduled in about 30 minutes, with offers expected to follow after buyers tour the property.
🎬 Watch the replay and see the entire process in action: