This week's deal took us to Hickory, NC - and it wasn't the easy kind. We broke down how to market and sell a heavy rehab in a smaller market, showing what it takes when the buyers don't come easy.
What we covered:
How to analyze ARV using the right comps (and why staying on the same side of a major road matters)
Why rehab estimates depend on local labor, materials, permits, and market expectations - not a simple $/sq ft formula
How our team uses AI buyer matching, verified buyer data, and "God Mode" to uncover active buyers beyond the obvious leads
Live cold calls to real buyers, handling objections, and turning conversations into showing opportunities
Why the toughest markets often create the biggest assignment opportunities - if you're willing to put in the work
One of the biggest lessons this week: not every deal sells with a few clicks. Despite calling through a dozen-plus buyers sourced from AI matching and God Mode, the team landed just one shaky walkthrough by the end of the session - no offers yet. That's the reality of a tougher market: it takes persistence, dozens of calls, and finding the one buyer who's the right fit. The team is continuing to work the deal into next week.
🎬 Watch the replay and see the entire process in action: