Not sure who to target?
You don’t have to figure it out on your own. Kenji gives you a running list of suggestions based on what’s already working for other accounts like yours.
It’s not random, either. These suggestions come from real data as we look at what kinds of accounts drive solid engagement across different industries and use that to guide your setup.
How Suggested Targeting Works
Targeting Suggestions will show up automatically every time you add any targets to your account.
Go to your Targeting tab and click Add Target.
Targeting Suggestions will appear right away.
These might include creators, brands, or competitors that already have the kind of audience you’re after.
These suggestions are categorized into dozens of different groups, all decided directly by Instagram.
We automatically detect which niche your account belongs to and only show you suggested targets that fit that specific niche. Of course, if your brand focus has shifted or you believe your account belongs to a different niche, updating your category in the dashboard will help refine future suggestions.
Important Things to Note
Targeting Suggestions works straight out of the box, but here are a few tips to keep in mind:
🔄 Dynamic updates: The system updates suggestions based on what’s working, not where accounts are located.
🛠️ Full control: You’re not locked into anything — remove or replace targets whenever you want.
⏱️ Fresh ideas: New suggestions show up often, so it’s worth checking back regularly.