eCommerce Programs Only
Affiliate discount codes are a powerful tool to boost conversions and reward both your affiliates and referred customers.
In this article, we’ll explore why you should offer discounts to customers coming through affiliate referrals, explain how to enable affiliate discount codes in Kickbooster, and walk you through the key settings and functionality available on your Shopify store.
Overview of Affiliate Discount Codes
Why Offer Discounts to Referred Customers?
Providing a discount for customers referred by affiliates can benefit your business:
Increase Conversion Rates: Discounts serve as an incentive for new customers to complete their purchases.
Boost Affiliate Performance: When affiliates know their referrals receive a discount, they’re more motivated to promote your products.
Enhance Customer Experience: A well-timed discount makes customers feel valued, leading to higher satisfaction and potentially more repeat purchases.
Drive Sales of Specific Products: By setting product eligibility, you can strategically promote high-margin or overstock items.
How to Enable Affiliate Discount Codes
Kickbooster makes it simple to set up and manage affiliate discount codes. Follow these steps to enable them:
Program Settings:
Go to Program's Settings.
Attributions:
Navigate to Attributions.
Select Link + Discount Code as the tracking type.
Discounts Configuration:
Head over to Discounts.
Choose the Discount Type:
(Options: Percentage, Fixed Amount, or Free Shipping)Select the Discount Value.
Set a Minimum Purchase Amount (Optional)
Enter a Prefix for Affiliate Discount Codes (Optional)
Finalizing Setup:
If you’re adding discounts to an existing program, click Save.
For a new program, click Next to complete the setup.
(Discounts will be enabled when your program launches.)
Note: Your discount codes will automatically follow your program's product eligibility settings. Learn more about product eligibility.
Key Settings for Affiliate Discount Codes
When setting up your affiliate discount codes, you can tailor several parameters to best suit your promotional strategy:
Minimum Purchase Amount
Purpose: Ensure that the discount is applied only when customers reach a specific cart value.
How to Set It: Enter the minimum cart total required for the discount to activate in the settings panel.
Prefix Code
Purpose: Customize the appearance of your discount codes, making them easily identifiable as affiliate-related.
How to Set It: Input your desired prefix (e.g., “AFFILIATE-”) in the designated field. This prefix is automatically attached to all generated codes.
Product Eligibility
Purpose: Control which products the discount can be applied to.
How to Set It:
Go to Attribution Settings: Choose from all products, or specific products or collections from your Shopify store,
Strategic Promotions: This setting lets you drive sales for targeted products without affecting your entire catalog.
How Affiliate Discount Codes Work on Shopify
Once enabled, the discount codes integrate seamlessly with your Shopify store:
Automatic Code Creation:
Kickbooster automatically creates a corresponding discount code on Shopify based on your settings.Referral Link Interaction:
When a potential customer clicks an affiliate referral link:A pop-up window appears on your site.
Viewing the Pop-up:
The pop-up displays the discount code along with details about the offer. You can preview and test this pop-up on the Design settings page to ensure it’s working as intended.
Automatic Cart Application:
If the customer’s cart meets the eligibility criteria (correct products and minimum purchase amount), the discount code is applied automatically at checkout—streamlining the shopping experience and reducing friction.
How Affiliates are Notified
To keep your affiliates informed about their discount codes:
Real-Time Updates:
Affiliates receive email notifications whenever there are changes to the discount offer. These updates may include modifications to the discount percentage, or eligible items.How They Receive Notifications:
Notifications are sent directly via email and available on the affiliate dashboard, ensuring that your affiliates are always up to date with the latest offer details.
Affiliate discount codes are a win-win for merchants and affiliates alike. By offering referred customers a discount, you not only enhance the customer experience but also empower your affiliates to drive more sales. With Kickbooster’s seamless integration with Shopify and flexible settings, managing and optimizing your affiliate discount program is easier than ever.
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