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Getting started: build your first page

Paste a brand URL, answer a few quick questions, start your trial, and get a complete, editable page — usually in a few minutes.

Written by Ezra from Landra

Welcome to Landra. The fastest way to learn the product is to make a page, so let's walk through it together. From pasting a URL to landing in the editor with a finished draft usually takes just a few minutes.

Step 1 — Paste your brand URL

On the homepage (or the New page button in your dashboard), paste any product or brand page URL and click Make my first page. Landra fetches the page and runs an AI analysis of your brand — its name, product, category, ingredients or features, claims, testimonials, and voice.

You'll see the analysis fill in live in the right-hand panel as Landra reads your site. This is the best moment to glance over and confirm Landra understood your brand correctly. Anything it gets wrong, you can fix later — nothing here is locked in.

The builder's first step — What kind of page? — with the live brand-analysis panel on the right

Step 2 — Shape your page

Next you'll answer a short, guided set of questions. Each one is optional — you can let Landra decide any of them — and your earlier picks show as chips at the top so you can jump back and change anything.

  • Format — choose an Advertorial (a long-form editorial story that educates and converts) or a Listicle (a numbered list that ranks and recommends). Not sure? Start with Advertorial — it's the most versatile.

  • Angle — the editorial lens for your headline and story: Newsy, Educational, Story, Sensational, Contrarian, or First-person (a named voice).

  • Images — turn on AI image generation to get a photo for every section, and optionally drop in a product photo. You can always swap or remove images later in the editor.

  • Audience — who the page is for. Landra suggests audience options pulled straight from your brand analysis, or you can describe your reader in your own words and set optional gender and age.

  • Emphasis — the benefits, features, or objections you most want the page to foreground.

The Pick an angle step with the angle cards

The Who is it for? audience step showing persona chips from the brand analysis

Step 3 — Start your free trial

Before Landra builds your page, you'll see your Brand Report and choose a plan. Every plan starts with a 14-day free trial — you're not charged today, you get a reminder before the trial ends, and you can cancel anytime before then for free. Starting the trial is what unlocks generation, so your first page is built and ready while you're still in the free window.

For a full breakdown of plans and what's included, see our pricing page or the Billing, trials & plans article.

Step 4 — Landra builds your page

Once your trial is active, Landra writes and assembles the full page — copy, components, and (if you turned them on) images. This usually takes a couple of minutes. When it's done, you land in the editor with a complete draft ready to review and refine.

The Ready to build screen showing the recipe chips and the Build my page button

What's next

From here you'll review and edit your page, then publish it. Keep going with:

  • Editing your page — how the editor works: the canvas, the Structure / Edit / Settings tabs, and components.

  • Publishing your page — push it live on a Landra URL, to your Shopify store, or export it to Webflow, WordPress, or a standalone file.

Every page you make lives in your dashboard, where you can reopen, duplicate, or pick up any draft.

Still need help? Click the chat bubble in the bottom-right corner of any signed-in page to talk to us, or email hello@getlandra.com.

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