Billing for leads will depend on the type of order.

Standing lead orders follow a subscription model payment structure. When an order is placed, the account will be prefunded and could start to see leads immediately. As leads are allocated, the cost of the lead is deducted from the prefunded total. At the end of the allocation week and billing period the card will be charged to bring the account back to the prefunded total and ready for the next week’s allocations.

Here is how the subscription model works using Lighthouse as an example:

You’ll choose the maximum amount of leads you want to receive each week and pay a deposit based on that maximum. For example, if your cost for Lighthouse leads is 28.72 per lead and you want 10 leads each week, we will take a $287.20 deposit (10 leads x $28.72 each = $287.20 deposit). As we generate leads, we’ll fill your order and deduct the cost of the lead from your deposit. If we don’t completely fill your order, you don’t pay for those leads; the remainder of your deposit will roll over toward the next week. For example, if we filled 8 leads out of your maximum requested order of 10 leads at $28.72 each, we would have deducted $229.76 from your deposit (8 leads x $28.72 each = $229.76 paid). This would leave you with $57.44 of your deposit remaining ($287.20 deposit - $229.76 paid = $57.44 remaining). When it comes time for your payment method to be automatically charged for the next week’s lead subscription, we’ll roll that $57.44 over and you’ll only be charged the difference: in this case, $229.76, to restore your deposit balance to $287.20 going into the new lead week.

One-time purchases are available from live inventory and payment is processed when an order is placed.