Picking a lead vendor can be tricky and have big consequences. You can quickly waste cash you can’t afford to lose on leads that don’t turn into apps while exposing yourself/your business to costly legal risk. For these reasons and more, we started the Quility Leads Marketplace, a safe, value-based lead marketplace that protects you from legal risk and ensures you’re buying leads that, on average, produce a great Cash Return in Net Commissions ("CRiNC"). We strive to be the best in the industry and differentiate in key areas to help support our agents.
What makes Quility Leads Marketplace (“QLM”) different than other lead vendors?
Value-based pricing: We build our business by building yours, and we succeed when we deliver leads that close. Unlike other vendors, we aren’t in business to maximize our lead profit. In fact, we’ve run the business at a loss. We’re here to provide a source of safe, legally compliant leads that are priced so that the typical agent receives a great Cash Return in Net Commissions ("CRiNC") (at least 3x!) and can feel confident investing in leads to grow their business. We call this value-based pricing.
Here’s the secret sauce: Quility regularly analyzes how our leads are closing for the typical agent and changes our prices to make sure leads provide 3x or better Cash Return in Net Commissions ("CRiNC"). If our leads start closing less often, we decrease the price. If they close more often, the price goes up to cover (what historically have been) increased sourcing costs. But we’re never pricing leads for profit: we care about the whole funnel, from acquiring a lead to writing a policy.
Important: we analyze data based on typical agents (who together account for more than 80% of all applications). If you perform better than a typical agent, you can expect an even higher Cash Return in Net Commissions ("CRiNC"). If you’re still training, you may underperform a typical agent. However, the most important thing the data shows is that consistency is key. Some new agents buy one week of leads, don’t see results, and stop buying. This lends itself to streaks of luck, rather than allowing training to enable success over the long-term. Keep investing in your business and stick with it; two bad weeks can be followed by three great weeks. Consistency breeds success.
Legal compliance for peace of mind: Quility Leads Marketplace offers leads are that are completely legally compliant with FCC policies, including TCPA. In addition, and unlike other vendors, we are so confident in our compliance that we will take on any and all legal risk, protecting you and your business.
Lead options that grow with your business: Quility Leads Marketplace offers multiple lead options that vary in product type, channel, and intent. We provide recommendations for new agents, like yourself, up to experienced agency owners, so that you always know the best practices for the next step in growth. Read our full What types of leads are available? to understand which leads are best for you.
Platform integration and automation: Quility Leads Marketplace integrates directly with Switchboard, so that you can manage your leads in a state-of-the-art CRM complete with automations to help your work the leads.
We highly recommend buying your leads from Quility leads marketplace – especially to start. New agents have enough to learn without worrying about the quality and legal compliance of lead vendors. Read the rest of this module or consult Quility Lead Marketplace: Lead Types, Ordering, and System to learn the ins and outs of placing and managing a lead order.