All lead types and prices can be found in HQ on the Lead Quick Reference Guide.
Depending on the Lead Type and Order Type, leads can be purchased via different paths outlined in our Leads Order Guide.
Digital Lighthouse A leads
Digital Lighthouse A (DLHA) leads are high-intent leads that are generated through tightly focused search and social media campaigns such as Facebook, TikTok, and search ads. These leads come in real-time and are sent out to agents, who have an order in the state the lead is generated in, within minutes of submission.
These high-intent leads are verified and priced to deliver an average 3x Cash Return in Net Commissions ("CRiNC") for our agents, while offering Mortgage Protection (MP), Life (GL), Tax-Free Retirement (IUL), Retirement Solutions (RS), and Infinite Banking (IB).
More detailed information about Digital Lighthouse leads is available in the Lighthouse Leads Fact Sheet.
Digital Economy A leads
Digital Economy A (DEA) leads are low-cost leads ideal for agents who are first learning digital lead outreach and would benefit from many practice attempts. Because they are much lower intent than our other A leads, they have a much lower price. Digital Economy A leads are generated through search and social media campaigns such as Facebook, TikTok, and search ads, with campaigns often emphasizing the best coverage at a low cost. These leads are generated in three ways:
Targeted campaigns that land on a simple form, with less questions and verification than our high-intent Digital Lighthouse leads.
Partially filled multi-step forms that don't qualify as a Digital Lighthouse lead.
Partner leads that close similarly to the above sources of Digital Economy leads.
Digital Economy A lead orders are filled with a combination of Life and Mortgage Protection leads.
Analog Leads
Analog leads are generated when a client responds to one of our mailing campaigns requesting more information regarding insurance.
There are two types of analog leads:
Mail-In A leads
Mail-In A (MIA) leads are generated when a prospective client receives a letter in the mail regarding their mortgage and fills out their personal information to request coverage. The prospective client may respond by returning the letter by mail, calling the 800 number listed, or scanning the QR code. Mail-In leads are available for Mortgage Protection, Life, and Spanish Mortgage Protection.
More detailed information about analog A leads is available in the Mail-In A Leads Fact Sheet.
Call-In A leads
Call-In A (CIA) leads are generated when a prospective client receives a postcard in the mail, calls the 800 number listed, and enters their personal information to request coverage. When a client calls the number on the postcard, they will follow prompts to answer questions before becoming a lead. Call-In leads are available for Mortgage Protection/Life and Spanish Mortgage protection.
More detailed information about Call-In leads is available in the Call In Lead Fact Sheet.
Bonus leads
Bonus leads are opportunities that have matured beyond the exclusivity period on a previous level. Each level of Bonus lead signals how fresh a lead is / how much intent it has. Bonus leads have possibly been contacted before but have not yet had a policy written on them. These leads are great because they will give you many opportunities at a significantly lower cost than other lead types. Bonus leads do require more contact attempts, but it allows you to learn the system, learn your scripts, and learn how to respond to potential customer’s questions. If you don’t have immediate success, don’t give up, top performing agents have built their foundation on Bonus leads.
We offer 5 types of Bonus Leads separated by Channel and Product. Detailed information can be found within our Fact Sheets:
Mail-In (MIB-MIG) Mortgage Protection Bonus Leads: Available in levels B-G, Mail-In Bonus leads are generated when a prospective client receives a letter regarding their mortgage, then responds to it by returning the letter via mail, calling the 800 number listed, or scanning the QR code to request coverage information. Mail-In Bonus leads were distributed previously as A leads but still haven't had a policy sold.
Call-In (CIB-CIG) Mortgage Protection Bonus Leads: Available in levels B-G, Call-In Bonus leads are generated when a prospective client receives a postcard regarding their mortgage, then responds to it by calling the 800 number listed to request coverage information. Call-In Bonus leads were distributed previously as A leads but still haven't had a policy sold.
External Vendor (EXB-EXD) Bonus Leads: Available in levels B-D, External Vendor Bonus leads are generated when a prospective client receives a letter regarding their mortgage, then responds to it by returning the letter via mail or scanning the QR code to request coverage information. Leads from External Vendors were distributed previously as A leads to non-SFG agents, then purchased by Quility as B-level leads.
When ordering Bonus leads, you should consider a diverse Bonus lead portfolio to enhance consistency in your lead flow. The number of leads to start with will be based on your weekly income goal. Quility Leads Marketplace prices leads based on value, meaning the typical agent gets 3x Cash Return in Net Commissions ("CRiNC") or better!
Recruiting Leads
Quility's Prequalified Recruiting Leads are sourced from multiple job boards. These prospects are then sent a survey identifying that they are interested in a commission-only position in the life insurance industry. Recruiting leads are 0-14 days old.
There are 2 types of recruiting leads:
Licensed Recruits
Unlicensed Recruits