Note: If you're an experienced agent, but new to our organization, we recommend you review and follow New Ready-to-Write: Introduction to Success and Seasoned New Agent: Taking the Next Steps, but at an accelerated pace.
Your ideal lead mix will be based on your expertise and income goal. Quility Leads Marketplace prices leads based on value, meaning that across all lead types, the typical agent gets 3x Cash Return in Net Commissions ("CRiNC") or better. Top agents can hit 8x Cash Return in Net Commissions ("CRiNC") or better! Once you feel comfortable with all lead channels, levels, and types, measure your personal performance across them. Ensure you have measured during a prolonged period of consistency, as measuring one week at a time introduces luck as a strong factor. As an experienced agent, you want to gauge your own ability against different leads and tweak your mix to optimize income. However, never go all-in on any one lead channel/level/type: this leaves your business vulnerable to market changes. It’s best practice to work a mix.