There are two types of analog leads, both generated by direct mail: Mail-In A leads and Call-In A leads.
Mail-In A leads are generated when a prospective client receives our letter in the mail, fills out their information, and mails it back, or calls the 800 number listed on certain types of mailers.
Call-In A leads are generated by the prospective client receiving a postcard in the mail with an 800 number to call. When a client calls the number on the postcard and follows the automated questionnaire through to completion, they become a lead.
Mail-In and Call-In leads are available for mortgage protection only. For the latest analog lead Cash Return in Net Commissions ("CRiNC") and consumer profiles, review the Fact Sheets (Mail-In Fact Sheet and Call-In Fact Sheet).