As a new agent, what type of leads should I start with? How much should I buy?

We recommend new agents start with lower-level Mail-In and Call-In Bonus leads on their journey to their first 6 apps. Let’s pull that apart. These leads are ‘analog’, meaning we generated them through traditional mail, not digitally. We find these leads are less sensitive to age and interest is ‘stickier’. These lead levels are ‘B-G' as opposed to ‘A’. Each level of Bonus lead signals how fresh a lead is / how much intent it has. While A leads are newly generated, Bonus leads are opportunities that have matured beyond the exclusivity period on a previous level. Bonus leads have possibly been contacted before but have not yet had a policy written on them. Last, these leads are mortgage protection leads, where clients are interested in protecting their home.

Starting with the lower levels is ideal. They are extremely cost-effective, and although only a small percentage turn into apps, their low cost means you can buy a lot more than other options. This is critical as working more leads gives you chances to practice: more call and text attempts help you learn the system, your scripts, and how to respond to customer questions. These learning opportunities are the single most important factor in succeeding as a new agent and many of our top-performing agents built their foundation on Analog Bonus leads.

On top of that, speed-to-lead is less important with aged leads, giving you time to prep and move at your own pace. And, since these leads are interested in mortgage protection, you can focus on selling a single product type.

When ordering Analog Bonus leads, we recommend a mix of levels, starting with more of the lowest levels and adding in higher levels as you feel comfortable with your sales process.

You can find more information about Bonus leads and pricing in the Quility Leads Marketplace Quick Reference Guide and Leads Fact Sheets.

Once again, since Quility Leads Marketplace prices leads based on value, we expect the typical agent to achieve a 3x Cash Return in Net Commissions ("CRiNC") or better on these leads.