The Telephone Consumer Protection Act (“TCPA”) is the primary federal law governing the regulation of telephone solicitations. To contact leads safely, you must be positive that your lead provider collects the proper consent and that your CRM follows FCC guidelines. Without the proper compliance, your agency can be sued for up to thousands of dollars per non-compliant lead (this can add up to tens or hundreds of thousands of dollars very quickly).
When your agents buy leads from Quility Leads Marketplace, you’re safe. We work with internal and external counsel to ensure compliance and stand behind our leads, guaranteed. If your agents risk working with external vendors, be aware that your agency is at risk for this type of legal exposure.
Encourage your agents to build their lead portfolio from Quility leads and educate them about risks when considering external lead vendors. Ensure your agents registered their phone numbers on Switchboard with the following steps (or follow this dedicated guide):
Log into Switchboard.
At the bottom of the left-hand menu, click ‘Settings’.
Click ‘Phone Numbers’.
Click ‘Trust Center’ on the top menu and walk through the indicated steps.