Skip to main content

Explaining Analytics

Explore how Lebesgue breaks down your ad performance for Facebook and Google and highlights key tailored insights you can act on.

Paula Paić avatar
Written by Paula Paić
Updated yesterday

The Analytics tab in Lebesgue provides in-depth insights into the performance of your advertising campaigns across different platforms, helping you optimize your ad spend and maximize conversions.

While the Facebook and Google Ads Analytics sections share some core functionalities, they also have key differences tailored to each platform’s unique strengths.
​


Similarities Between the Facebook Ads and Google Ads Analytics Tabs in Lebesgue

  1. Performance Metrics Tracking:
    Both tabs provide essential KPIs such as Spend, CTR (Click-Through Rate), ROAS (Return on Ad Spend), CAC (Customer Acquisition Cost), Conversion Rate, and Purchases, allowing you to monitor trends over time.
    ​

  2. Time-Based Comparison:
    You can compare performance between different date ranges to assess trends and identify what’s working and what needs improvement.
    ​

  3. Campaign-Level Insights:
    Each tab allows you to analyze performance across different campaigns, ad sets, and ads, breaking down data at multiple levels for a granular view.
    ​

  4. Visualization Tools:
    Both dashboards include graphs and trend analysis, enabling you to track spend versus impressions or conversions in a user-friendly way.
    ​

  5. Landing Page Performance:
    You can see which landing pages are driving the most traffic and conversions, helping you refine your marketing funnel.
    ​

The Biggest Difference Between the Facebook Ads and Google Ads Analytics Tab: The Performance Max Ad Spend & Metrics Overview

The Google Ads Analytics section in Lebesgue goes beyond what Google Ads and Google Analytics 4 (GA4) provide by offering unique insights into Performance Max campaigns—data that is otherwise unavailable in Google's native tools. This section introduces two key features that make Lebesgue stand out:

  1. Performance Max Ad Spend Overview

  2. Performance Max Metrics Overview

These features give advertisers deeper transparency into how Performance Max (PMax) campaigns allocate budgets and perform across different Google networks.

Unlike Facebook Ads, which focus primarily on audience targeting and creative analysis, Google Ads in Lebesgue provides a network-level breakdown of spend and performance metrics, making it a game-changer for data-driven marketers.

1. Performance Max Ad Spend Overview: Unlocking Spend Transparency

What it does:
This feature visually breaks down how your Performance Max budget is distributed across different Google networks, including:

  • Shopping Ads

  • Search Ads

  • Display Ads

  • Video Ads (YouTube)

Why it’s important:

  • Google Ads does NOT provide this breakdown. Normally, advertisers have no insight into how much of their Performance Max budget is spent on Shopping, Search, Display, or YouTube.
    ​

  • This means you don’t know where your money is actually going, which makes optimization difficult.
    ​

  • With Lebesgue, you can see the real allocation and adjust your strategy accordingly—for example, if too much is going into Display ads when you want more Shopping conversions.

Key advantage:

  • Allows you to control and fine-tune your Performance Max campaigns, ensuring that your budget is being spent in the most profitable areas instead of blindly trusting Google’s algorithm.

2. Performance Max Metrics Overview: Measuring Efficiency Across Networks

What it does:
This feature compares key performance metrics across different ad networks within Performance Max, including:

  • Shopping Spend & ROAS

  • Search Spend & CTR

  • Display Spend & Impressions

  • Video Spend & Conversions

Why it’s important:

  • Google Ads and GA4 do not show these network-specific performance insights. You can see Performance Max results as a whole, but you can’t break down which networks are actually driving conversions.
    ​

  • Lebesgue fills this gap by allowing you to evaluate the effectiveness of each ad type separately.
    ​

  • For example, if Search ads within Performance Max are driving high ROAS, but Display ads are wasting budget, you can use this data to refine your bidding strategy and ad placements.

Key advantage:

  • Maximizes the efficiency of Performance Max campaigns by pinpointing where performance is strong vs. weak.
    ​

  • Helps advertisers avoid wasting ad spend on underperforming networks and focus on the channels that drive the best results.

How This Differs from the Facebook Ads Tab in Lebesgue?

Unlike Google Ads, the Facebook Ads tab in Lebesgue does not have these features because:

  • Facebook does not distribute ad spend across multiple networks the same way Google does (it focuses on placements within its ecosystem like Feed, Reels, Stories).

  • Performance Max is Google's unique campaign type that blends multiple channels, requiring more granular spend and performance breakdowns—which Facebook doesn’t need.
    ​

Why This Matters for Advertisers?

Better Budget Allocation – Know exactly where your Performance Max spend is going and optimize accordingly.
​
​Improved ROAS & Efficiency – Identify which Google networks are delivering the best results and double down on them.
​
​Unlock Hidden Data – Gain access to performance insights that neither Google Ads nor GA4 provide, giving you a competitive edge.
​

With Lebesgue, advertisers no longer have to guess where their Performance Max budget is being spent. Instead, they can see detailed spend breakdowns and performance metrics across Google’s networks, ensuring their campaigns are optimized for maximum profitability.

Need Help?

If you have any questions, feel free to reach out:

  • Chat with Us: Use the chat icon in the app or on our website.

  • Schedule a Call:

Related Articles:

Did this answer your question?