Accurate tracking is the foundation of any successful advertising strategy. The Le Pixel helps you take full control of your attribution by replacing delayed, incomplete, or biased data from third-party platforms like Meta or Google.
Get First-Party Attribution You Can Trust
Most ad platforms now struggle to deliver reliable tracking due to iOS privacy updates and browser restrictions.
The Lebesgue Pixel solves this by using first-party tracking—which means data is collected directly from your website, with no third-party interference.
This results in:
More complete and accurate conversion tracking
Clear visibility into which channels, campaigns, and ads are actually driving purchases
Attribution you can fully trust for making data-driven decisions
Smarter Attribution with Cross-Device & IP Address Tracking
Le Pixel uses advanced IP address tracking and cross-device attribution to give you the most accurate view of your customer journey—even when users switch between devices or traditional cookies fail.
For example, if someone clicks on an ad via their phone but later completes the purchase on their laptop, Le Pixel’s AI-matched technology still attributes the sale correctly.
This combined approach helps you:
Recover attribution in cookie-restricted environments
Understand multi-session, multi-device behavior
Attribute more revenue back to your Meta or Google campaigns
Get a clearer, more complete ROAS picture than what platform tracking alone can offer
Accurate Filtering by Channel and Campaign Type
Le Pixel doesn’t just track conversions—it also helps you filter and evaluate performance by marketing channel and campaign type.
Whether you're running Meta prospecting campaigns or Google retargeting ads, you’ll get insights that are specific to the goal and structure of each campaign, so you can optimize more strategically.
Understand Performance by Customer Type: First-Time vs Repeat
To help you dig even deeper, Le Pixel also segments results based on visitor type—tracking whether a conversion came from a first-time visitor (prospecting) or a repeat customer (returning).
This lets you clearly see how each audience type contributes to your revenue, CAC, and ROAS—and helps you balance your budget between acquisition and retention efforts more effectively.
Tap into Advanced Attribution Modeling
Once Le Pixel is installed, your data feeds into our advanced machine learning models. These models analyze your historical and real-time data to:
Detect attribution overlap across channels
Show the incremental value of each campaign
Predict the best-performing channels and audiences moving forward
This makes it easier than ever to scale what works—and cut what doesn’t.
Privacy-Compliant and Shopify-Approved
The Lebesgue Pixel is:
Fully GDPR-compliant
Built as a dedicated Shopify app, approved and listed in the official Shopify App Store
Easy to install without any coding
Works Seamlessly with Lebesgue
Once tracking is live, all your data flows into the Lebesgue App, where you can:
Analyze campaign performance by channel, campaign, ad set, or creative
Compare ad performance across Meta, Google, and other platforms
Use actionable insights to improve ROAS and lower your CAC
Need Help?
If you’re unsure whether Le Pixel is the right fit or need help with setup:
Chat with Us: Use the chat icon in the app or on our website to get support.
Schedule a Call: Book a personalized consultation with our Customer Success team:
Tony, Customer Success Lead – Book a Call
Paula, Customer Success & Support Manager – Book a Call
We’re here to help you get the most out of your ad spend with reliable, transparent tracking.
Related Articles:
How Do I Implement The Le Pixel?
How Do I Set Up My UTM Tags?
Explaining Landing Page Analytics
Understanding Attribution Models
What Are The Different Visitor Types?