The Competitor Landscape & Email feature in Lebesgue provides a comprehensive overview of your competitors' digital marketing strategies, helping you stay ahead in a competitive market. By analyzing key metrics such as brand awareness trends, advertising strategies, and email marketing tactics, you can gain valuable insights into what’s working for others in your industry and refine your approach accordingly.
This guide will walk you through the key components of the Competitor Landscape & Email feature and explain how to use the insights to optimize your marketing efforts.
1. Brand Awareness & Growth Trends
Understanding how well-known a competitor's brand is can help you gauge their market position and advertising effectiveness. The Brand Awareness section provides insights into:
Brand Search Volume – The number of times a competitor’s brand was searched on Google, indicating their visibility and customer interest.
Monthly Growth Rate – The percentage increase or decrease in searches over the last month.
Yearly Growth Rate – The long-term trend in brand awareness over the past year.
How to Use This Data:
If a competitor is experiencing rapid growth, analyze their marketing strategies and consider adopting similar tactics.
If their search volume is declining, it may indicate ineffective campaigns or shifting customer interest, presenting an opportunity to capture their market share.
2. Competitor Advertising Strategies
This section provides an overview of your competitors' Facebook ad activity, allowing you to track their paid marketing efforts.
Active Ads Count – The number of Facebook ads currently running.
Ad Growth Rate – Change in ad volume compared to the previous period.
Ad Preview Feature – View the actual ads competitors are running.
How to Use This Data:
Identify how aggressive competitors are with paid advertising.
Spot trends in the type of ads they run (e.g., discount-focused vs. branding).
Find gaps in their strategy and adjust your ad spend accordingly.
Tip: If a competitor has a large number of active ads, it might indicate that they are scaling their campaigns. Consider analyzing their messaging, visuals, and offers.
3. Email Marketing Strategy Analysis
Email remains one of the most effective marketing channels. This section gives you an inside look at how frequently your competitors are engaging their subscribers and their email performance.
Email Frequency – The number of emails sent per week.
Best Performing Days – Identify which days competitors send the most emails.
Time of Day Trends – Learn when emails are most frequently sent.
Email Archive – Access a historical archive of competitor emails.
How to Use This Data:
If a competitor is sending frequent emails, it may indicate strong engagement with their audience.
Understanding the best-performing email days can help optimize your own sending schedule.
Reviewing competitor emails can inspire subject lines, promotions, and formatting improvements.
Tip: If a competitor sends emails on a specific day consistently, test a similar approach to see if it improves your open rates.
Leveraging the Data for Your Business
The Competitor Landscape & Email feature is a powerful tool for benchmarking your performance against industry leaders. By regularly reviewing these insights, you can:
Improve your advertising strategy by identifying trends in competitor ad spend.
Optimize your email marketing campaigns by studying best practices.
Stay ahead of market shifts by monitoring brand awareness trends.
Need Help?
If you need assistance interpreting your competitor insights or applying them to your marketing strategy, feel free to reach out:
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