Understanding your competitors’ ad strategy is key to refining your own marketing efforts. With Lebesgue: AI Marketing & LTV, you can track your competitors’ Facebook and Google Ads, analyze their messaging, and uncover trends in their ad performance. This allows you to spot opportunities, learn from their successes, and avoid costly mistakes—all while optimizing your ad spend for maximum efficiency.
Facebook Ads Preview
Gain full visibility into your competitors' Facebook advertising strategies by reviewing all the ads they’ve launched over time. Use filters and labels to refine your search, detect high-performing creatives, and identify trends in messaging, visuals, and ad formats.
Pro-tip: Ads that have been running the longest are often the best-performing ones. Analyze these ads to identify elements that work well, such as strong headlines, compelling visuals, or clear calls to action. Then, leverage Ad Creator to craft similar ads tailored to your brand.
Strategy Overview
Understand how your competitors' ad strategy stacks up against industry benchmarks, with insights based on data from over 10,000 businesses.
Frequency: Measures the number of ads launched by the competitor in a given month. The best practice is to launch between 15 and 40 ads per month for optimal reach and performance.
Creativity: Tracks the number of unique active ads based on different ad texts. A high number (e.g., 120+) suggests extensive A/B testing and message variation.
Stability: Analyzes how long, on average, competitor ads remain active. Ads with longer durations tend to perform better, as they’ve likely been optimized over time.
By studying these insights, you can adjust your ad strategy to align with best practices or find opportunities where competitors are underperforming.
Trending Keywords
Identify which keywords are gaining, maintaining, or losing traction on your competitor’s website. This insight helps refine your Google Ads strategy by prioritizing growing keywords that can drive more traffic to your business.
Growing keywords → A sign of emerging trends and increasing customer demand.
Standing still keywords → A stable source of traffic with consistent interest.
Declining keywords → Less effective over time, signaling a potential shift in market interest.
Pro-tip: Quickly identifying growing keywords and incorporating them into your Google Ads campaigns can help increase ad relevance and attract more qualified traffic.
Google Ads Preview
Analyze the top 200 keywords driving traffic to your competitor’s website and see which Google Ads appear for those searches. Understanding which headlines and descriptions competitors use for key industry terms helps improve your own ad messaging and quality score.
Low-competition keywords → Great for gaining visibility with lower ad costs.
High-growth keywords → Can provide a competitive advantage before they become oversaturated.
Pro-tip: Adding high-growth, low-competition keywords to your Google Ads strategy can increase visibility and reduce cost per acquisition (CPA), helping you reach new customers efficiently.
Need Help?
If you need assistance interpreting your competitor insights or applying them to your marketing strategy, feel free to reach out:
Chat with Us: Use the chat icon in the app or on our website for support.
Schedule a Call: Book a consultation with our Customer Success team:
Tony, Customer Success Lead: Book a Call
Paula, Customer Success & Support Manager: Book a Call
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