Coaching an applicant through an admissions process or career journey can be intimidating. Whether you’re a first-time coach or a twenty-year veteran, it’s tough; with essays, resumes, interviews, and more, there’s a lot to keep track of. We know, we’ve been there.
Fill Out The Basics
1. Photo 📸
Pick a strong headshot. This sounds obvious, but people eat with their eyes first. Go with good lighting and high resolution. If you have a professional photo, use that一it’ll be much stronger than that selfie you took at your cousin’s wedding.
2. Personal Bio 📔
Your bio shows up on all of your category listings. Its primary purpose is to help customers connect with your background and experience as a person, not as a coach. Here you can add where you went to school, what industries you’ve worked in, etc. This section should answer the question, “What is your story?”
Here are a few tips for writing an effective personal bio:
Make it human. One of the things that makes Leland special is the one-on-one coaching aspect. Share interesting things about your life.
Don't be afraid to share things from your past. We have found that many customers pick a coach just as much for shared/similar life experiences as they do for coaching qualifications. What about your past might resonate with someone and make them want to work with you?
Think about what is different about your approach to coaching that might resonate with what a customer is looking for.
Here are a few examples of great coach bios:
Example #1
Example #2
Example #3
3. Education 🏫
Fill out all of your higher education information: the school, whether you were on the admissions committee, your degree, field of study, start/end dates, and a brief description of what you did there.
4. Experience 👜
Now fill out your work experience. What you choose to include and omit is up to you. For a compelling experience section, however, we recommend making sure that you show roles in the areas for which you are coaching. You should be able to copy most of this information over directly from a resume.
💡Pro Tip: Once you’ve set up your profile, send it to a friend and get their thoughts on it. A good profile can help you attract and convert clients at a much higher rate than a mediocre one.