🏫 Now that you’ve got your basic info filled out, it’s time to showcase your expertise. Head to the “Categories” section in the “My Coaching Profile” dashboard.
1. Choose and Rank Your Categories 📊
These are the categories for which you offer coaching. Customers of Leland will find you through your category listings. You should only select categories for which you have deep experience and for which you can provide a world-class coaching experience. For example, do not select Management Consulting if you have not worked as a consultant at a well-known consulting firm.
Once you choose which categories you’ll coach for, you will need to rank them in order of expertise and experience. Your profile will receive a small boost in the search rankings for your first and second categories.
2. Craft a Strong Headline 📣
Write something that captures what you’re offering in a single sentence. We know, that can be hard! Don’t underestimate the power of a strong headline. It can make a huge difference when customers are scrolling through the coach search result pages. What you say in your headline will lead them to click to view the rest of your profile.
Here are some of the best ones we've seen:
When writing your headline, think, “How would I sell my coaching services in one line to someone?”, “What am I the best at compared to others?”, and “What kind of clients am I looking to attract?”
Here are a few other tips for writing an effective headline:
Make it unique to you beyond just your school and work experience. Listing your work or educational credentials, which could potentially be identical to someone else's credentials, isn't a great way to stand out.
Put yourself in the customer's shoes. If you came looking for coaching in this category, what would be most compelling for you?
Think about what is different about your approach to coaching that might resonate with what a customer is looking for?
3. Determine Your Number of Previous Clients ➕
Answer the question: Prior to joining Leland, how many clients did you work with for [insert category] coaching?
A client is someone with whom you've worked extensively — and in an ongoing supportive role — while they've worked to achieve their goal.
Here are a few other tips to help you distinguish who is a client:
If you received payment and/or committed a significant amount of time to help this person, then they are a client.
Fielding a phone call or answering a few questions for a friend or a family member does not make them a client.
If when asked "who helped you accomplish your goal," you are the first person they would name, you should consider them a client.
4. Fill Out Your Coaching Qualifications 📝
Your qualifications show up directly below your coach offerings, so they're often the first thing a prospective client will read. Unlike your personal bio, these qualifications are category-specific.
Below are a few examples of great qualifications sections.
Example #1
Example #2
Example #3
5. Select Your Services 🖱️
Choose the services that you’ll provide in each category. We allow clients to filter coaches by specific categories, so make sure that you only choose services that you would actually be comfortable coaching for.
6. Repeat For Other Categories (if applicable) ♻️
Take time to ensure that your headlines and qualifications are detailed and compelling. This can make a big difference in generating leads.
If you have experience in multiple related categories (e.g., data science and business analytics & intelligence), adding both will help you get more clients. Or, if you came to Leland for admissions coaching, consider adding the category you have experience working in (e.g., an MBA coach working in real estate adds Real Estate as a category).