Within the “Offerings” section of your coach dashboard, you’ll see four tabs where you can configure your coach offerings.
Pricing
The Pricing page outlines your price and bulk discounts, the types of 1:1 coaching offerings available to clients, and partnership opportunities to help you get more leads.
Leland’s goal is to help you maximize your earnings. On your pricing page, you can easily view your expected take-home earnings based on your price.
If you want more leads, you can set a minimum rate below your standard take-home rate to receive more standardized opportunities. You can also offer trial sessions through our partnership programs, as Leland partners with dozens of universities, non-profits and businesses.
If you’re having trouble generating leads or want to get increase the clients in your portfolio, we recommend setting your minimum rate below your standard take-home and opting into trial sessions.
Packages
Packages are a fantastic way for you to bundle services for a flat fee. They show clients how you can work with them toward a specific outcome.
Packages include hours of coaching at a discounted rate to what it would cost if purchased hourly. You can offer standardized packages or create custom packages that are specific to your areas of knowledge.
Standardized packages
Leland has created standardized packages for each category based on the most common needs of clients in that category. We feature packages on category home pages and throughout marketing materials, so there is more visibility on standardized packages.
You choose which standardized packages to offer and display on your coach profile.
Custom packages
You can create your own packages for specific use cases, and the ones you mark as "public" will appear on your profile. Before creating a custom package, check if there's a standardized package that covers your needs to avoid duplication. We've included a few examples of custom packages below.
Career Development
Career Development
Management Consulting
Management Consulting
Entrepreneurship
Entrepreneurship
MBA
MBA
Tips for Creating Compelling Custom Packages
Get specific! When booking packages, clients want to know exactly what they’re going to get out of them. If there is a Leland-standard package that seems similar
Set expectations up front, including how much time a week you’ll have to work with your client, what your turnaround times look like for feedback, what your coaching style is like (e.g., do you do most of your work async?), etc.
Get creative! Think about what you would have liked to have access to when you were going through X process.
Packages are an excellent way to attract customers. Clients often feel more confident purchasing them because they have a clear understanding of the expected results and what they will receive.
Free events
Free events are a great opportunity to grow your coaching business by giving attendees a taste of your expertise and encouraging them to book 1-on-1 coaching. Events will be hosted on Leland’s video platform, and attendees will be able to leave you a review afterwards.
For event ideas, deck templates, and tips, please visit the Coach-Led Events Hub.
Leland+
Leland+ is a subscription offering for customers that enables you to make passive income by submitting helpful content for the categories you coach in. Upload using the links above, and start earning as customers engage with your content. Plus, once you submit content, you’ll receive access to Leland+ and can learn from other amazing coaches.
When you submit content to the Leland+ library, you are paid passive income when subscribers engage with your content. You also gain access to Leland+ so that you can can deepen your own knowledge and expertise.
To learn more about Leland+, check out Leland+ Overview.