Are the lender matches ranked by best fit, or is it just an alphabetical list?

Matches are ranked by relevance, not listed alphabetically. The system surfaces the lenders most likely to approve and fund your specific deal first, with a plain-language explanation of why each one fits. If the list looks alphabetical, it usually means matchmaking has not been run yet on the deal, or you are browsing the full lender directory rather than viewing match results. Run matchmaking on the deal and you will see the qualified lenders prioritized by how well they align with the deal's industry, financials, geography, and use of funds.