Content ideas are the starting point for creating engaging LinkedIn posts. This guide will help you navigate LiGo's idea generation feature to find and select the most promising concepts for your content strategy.
What You'll Learn
How to navigate the idea review interface
Strategies for evaluating content ideas effectively
How to refine ideas before generating posts
Tips for selecting ideas that align with your content goals
Understanding the Idea Review Interface
After generating ideas based on your content theme, you'll be presented with the Idea Review screen:
The interface includes:
Idea Cards: Each card represents a unique content idea with a title and category
Idea Categories: Labels that indicate the content type (Case Study, How-To, List, etc.)
Action Buttons: Options to:
Generate a post from the idea
Dismiss/skip the idea
Edit the idea text
Navigation Controls: Arrows to swipe through available ideas
Add Your Own Idea: Button to create a custom idea (Covered in much more detail in this article)
Strategies for Evaluating Content Ideas
The ideas generated are meant to spark your creativity and give you a starting point for content creation. Here's how to evaluate them effectively:
Look Beyond the Surface Text
Content idea text only provides a glimpse of the potential post. When reviewing ideas:
Consider the concept: Focus on the underlying concept rather than the exact wording.
Visualize expansion: Imagine how the idea could develop into a full post.
Connect to experience: Think about how your personal experience could enhance the idea.
Identify audience relevance: Consider if the idea would resonate with your target audience.
Prioritize Ideas That:
Align with your expertise: Choose ideas where you can provide genuine insight.
Connect to current goals: Select ideas that support your business or personal branding objectives.
Offer variety: Mix different content types to keep your feed diverse and engaging.
Spark your interest: If an idea excites you, you'll likely create better content around it.
Address audience pain points: Prioritize ideas that solve problems for your followers.
Consider Post Potential
Some ideas may seem simple but have excellent post potential:
Story potential: Ideas that could incorporate a compelling personal or client story.
Data opportunity: Concepts where you could include interesting statistics or research.
Visual possibilities: Ideas that would pair well with charts, images, or other visual elements.
Engagement hooks: Topics likely to generate comments and conversation.
Refining Ideas Before Post Generation
You're not limited to the exact idea text presented. Before generating a post:
Editing Idea Text
To modify a content idea:
Click directly on the idea's text to edit it
Refine or completely rewrite the idea & save changes
Strategic Idea Refinements:
Add specific elements to guide the post generation:
Include framework details: "My 30-day outreach framework that got me 20 leads" → Add the actual framework steps
Add data points: Include specific numbers, percentages, or research you want to reference
Specify examples: Note actual examples you want included in the post
Incorporate personal context: Add brief details about your experience with the topic
Clarify audience focus: Specify which segment of your audience this content targets
Pro Tip: The modified idea text significantly influences the generated post. Be specific about elements you want included, but you don't need to write the entire post-that's what the post generation step is for.
Making the Final Selection
Once you've reviewed and potentially refined your ideas, it's time to select one for post generation:
How to Select an Idea:
To generate a post from an idea, click the Generate Post button on the idea card
To dismiss an idea and view the next one, click the Discard button
To save an idea for later, simply navigate to the next idea
Decision Framework
If you're struggling to choose between multiple promising ideas, consider this framework:
Timely vs. Evergreen: Is there an idea that's particularly relevant right now?
Content Calendar: Which idea best fits your current content mix and schedule?
Quick Win vs. Deep Dive: How much time do you have to develop the post?
Audience Need: Which idea addresses the most pressing concern for your audience?
Test Potential: Which idea allows you to test a new content approach or topic?
Remember, idea selection is subjective and part of the creative process. Trust your intuition about which concepts will resonate with your audience.
Using Ideas to Spark Creativity
The idea generation feature isn't just for direct post creation-it's also a creativity tool:
Creative Applications:
Theme exploration: Use ideas to discover unexplored angles within your expertise
Content mapping: Generate multiple batches of ideas to map out content territories
Inspiration sessions: Browse ideas to overcome content creator's block
Audience research: Review ideas to identify topics that excite you and might engage your audience
Strategy development: Analyze patterns in appealing ideas to refine your content strategy
Common Questions
Q: How many content ideas can I generate?
The number of ideas you can generate depends on your plan:
Free Plan: 40 content ideas
Standard Plan: 200 content ideas per month
Pro Plan: 500 content ideas per month
Q: Do unused content ideas expire?
Ideas remain available in your account until you reach your plan's limit, at which point older ideas may be replaced by new ones.
Q: What should I look for when evaluating content ideas?
Focus on the underlying concept, not just the wording. Think about whether the idea aligns with your expertise, resonates with your audience, fits your content goals, and sparks your interest. Consider its potential for storytelling, visuals, and/or engagement.
Q: What if none of the ideas appeal to me?
You can:
Generate a new batch of content ideas
Edit existing content ideas to better match your interests
Add your own content idea completely from scratch
Refine your content theme for more targeted idea generation
Q: How do I get more specific content ideas?
The specificity of ideas is largely determined by your content theme. For more specific ideas, consider:
Adding more detail to your I write about section
Specifying clearer audience parameters
Including more specific expertise areas in your theme