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How to Repurpose Content

The Repurpose Content feature helps you transform your ideas, notes, or voice recordings into a LinkedIn post designed to engage your audience.

Written by Anss
Updated over 2 weeks ago

What It Does

Repurpose Content converts any type of text or voice input into a LinkedIn-ready post that sounds exactly like you.

You can:

  • Paste existing text (like blog excerpts, notes, or audio transcripts)

  • Transcribe an existing audio file

  • Record your voice directly in the app

Once submitted, the system analyzes your input, identifies the main ideas, and generates a clear, concise, and professional LinkedIn post in your authentic voice.


Why Use It

Writing LinkedIn posts consistently can be time-consuming especially when you already have great ideas scattered across notes, voice memos, or documents.

Repurpose Content helps you:

  • Save time by turning existing content into ready-to-post material

  • Maintain a consistent presence on LinkedIn

  • Convert spoken thoughts into written posts - perfect for on-the-go inspiration

Whether you’re building a personal brand, sharing learnings, or promoting your work, this feature removes the difficulty of having an idea but not knowing how to make it ready to publish.


How to Use It

  1. Naviagate to Repurpose Content & select the kind of content that you would like to repurpose

  2. Select Add Voice Input if you want to record your voice or upload an audio transcript

  3. Click on Generate Posts to repurpose the content into a LinkedIn post

  4. You will be presented with 3 post variants - You can save each to your Post Drafts

  5. Select Add to Drafts to save your post variants to your Post Drafts

Note: Saving a post variant to drafts will not discard the remaning variants. You can view all your generated post variants if you click on "View History"

If you run out of Repurpose Content credits. You can purchase more on this page


Tips for Best Results

  • Keep your input focused on one main idea or topic

  • Speak naturally - our system handles filler words

  • If pasting written content, remove unnecessary formatting (like links or HTML)

  • Edit the content after pasting to to adjust tone (ex: professional, casual, storytelling)


Chrome Extension Support

The Repurpose content feature isn't just limited to our webapp but is also available in our chrome extension. There is the traditonal copy & paste the content, but what makes the chrome extension version different is the built-in support for LinkedIn posts, X tweets, Reddit threads & Medium articles.

How it works

All you have to do is:

  1. Navigate to your desired content type

  2. A LiGo icon will appear on the right side of your screen

  3. Select Generate Post - Once you do that, your content will automatically be detected and be pasted on the content repurpose box.

There's more that you can do but we won't be discussing it here. We have a much more detailed guide on the chrome extension's repurpose content feature here.

Support for more applications is in our update pipeline, but if there is one that you would like to be prioritized, please make a request through the extension's Product Updates section and we will look into it if it gains enough upvotes).


Expand on Specific Concepts

The Repurpose Content feature lets you choose the type of source material you’re working with which helps the system better understand context, tone, and structure before generating your LinkedIn post.

Here’s how each option works and when to use it:

  • Newsletter: Turn long-form newsletters into concise, engaging LinkedIn posts that highlight key insights or updates

  • Blog Post: Transform blog articles into shorter posts that attract LinkedIn readers

  • Meeting Transcript: Convert meeting notes or transcripts into shareable insights or team updates

  • Email Thread: Use valuable discussions from email exchanges to create posts that share lessons, advice, or behind-the-scenes stories

  • Podcast Transcript: Repurpose podcast dialogue into concise, quote-rich posts for your LinkedIn audience

  • Video Transcript: Turn your video scripts into impactful posts.

  • Research Paper: Summarize research findings or academic content in simple, relatable language for professionals on LinkedIn that prefer more detailed posts

  • Social Media Post: Reframe short tweets, captions, or updates into more professional, story-based LinkedIn posts


Create Topic Series

Plan connected content pieces:

  • Develop multi-part content: Create a series of related posts on a specific theme

  • Break down complex topics: Divide larger concepts into digestible LinkedIn posts

  • Create "daily tips" content: Generate a week's worth of tips posts at once


Recommended Ways to Use It

Here are some creative ways to get the most out of Repurpose Content:

  • From voice notes to posts: Record your reflections after meetings or events and turn them into thought-leadership posts.

  • Summarize long content: Paste blog articles or newsletters and condense them into short, digestible LinkedIn posts.

  • Highlight key insights: Use snippets from your podcasts, videos, or reports to share quick insights with your audience.

  • Turn learning moments into content: After completing a course, project, or milestone, record your main takeaways and let the tool shape them into an engaging post.


Frequently Asked Questions

Q: Can I edit the generated post?

Yes. You can fully edit the post before publishing or saving it as the post is saved to your drafts

Q: What if my voice recording isn’t clear?

Try to record in a quiet environment. If transcription accuracy drops, you can edit the text manually before generating the post.

Q: Does it work for other platforms?

Currently, the generated posts are optimized for LinkedIn. Support for other platforms is planned for future updates.

Q: If I select one post variant, will I lose my remaining post variants?

No, On selecting one post variant, the remanining will not be discarded. You can still save them to drafts later by selecting View History in the Repurpose Content section

Q: How can I purchase more credits for the Repurpose Content feature?

You can purchase them on this page

Q: How can I use the voice-to-text feature?

To use the voice-to-text option:

  • Start Recording if you want to record your voice

  • Upload Audio to transcribe an existing audio

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