Introduction
The Loyoly Wallet allows your customers to add a digital card directly to their smartphone without the need to download an app.
It’s a simple and effective way to stay connected with them, send personalized notifications, and deliver relevant offers.
What is the Mobile Wallet?
The Wallet is a digital card that can be added to your customers mobile wallets (Apple Wallet, Google Wallet).
With the Wallet, you can:
Send targeted notifications, including to:
communicate about events (collection launches, new product releases)
send teaser push notifications ahead of a launch
drive engagement during key commercial moments (Black Friday, Sales, Anniversary)
send exclusive early-access push notifications.
Engage customers through automated notifications linked to the loyalty program, such as:
last purchase date
referral validation
upcoming points expiration
customer birthday.
Increase in-store visits, notably through:
notifications triggered when users are near a store
In-store event announcement
Creating and Customizing Wallet Cards
Wallet card creation is fully customizable and aligned with your brand identity. Using Loyoly’s visual editor, you can design sleek, personalized cards that reflect your brand style.
Cards can be updated instantly for example, you can change the design for sales or promotions, and the card will automatically update in your customers’ Wallets.
Personalized and Targeted Push Notifications
One of the key benefits of the Mobile Wallet is the ability to send highly personalized and precisely targeted push notifications. Unlike marketing emails that can end up in spam folders, these notifications appear directly on your customers’ smartphone screens delivering open rates up to five times higher.
You can target customers based on various criteria, such as their loyalty points balance, the date of their last purchase, or their VIP status.
Notifications can also be automated for key moments like birthdays or points reminders helping you build a proactive and personalized customer relationship.
Geofencing and Local Marketing
The Mobile Wallet helps attract passersby and convert foot traffic into in-store visits through its geofencing functionality.
When a customer is near one of your locations, their Wallet card automatically detects their position and can trigger a contextual notification inviting them for example to collect a gift or take advantage of a special offer.
Measuring and Analyzing Impact
The effectiveness of the Mobile Wallet can be tracked and analyzed in detail. You can measure how many customers have added their card, how often it’s used at checkout, and the revenue generated by each push notification.
Why use the Wallet?
The wallet completes your suite of channels for an innovative omnichannel experience that is now becoming part of your customers everyday lives.
Criterion | Wallet | SMS | |
Visibility | Always visible | Cluttered inbox | Temporary notification |
Open Rate | 60–90% | 20–30% | 90–98% |
Targeting | Very precise | Medium / precise | Medium |
Frequency | Intentional | Medium | Very limited |