Introduction
Harness the power of Brevo to achieve your goals. Stimulate repeat purchases with well-timed emails, drive customer acquisition via referral emails, and refine audience segmentation using information from your loyalty program. 🚀
🚨 Following a recent update to our integration with Brevo, we are now operating from fixed IP addresses.
To ensure the continuity of data sending and synchronization, it is necessary to add the following two IPs in Brevo:
Before you get started
If you don't already have a Brevo account, you can create one here.
💡 If you've already integrated Brevo, go straight to the email configuration guide. There you'll find a list of recommended automations to configure, as well as sample email bodies.
How to connect Brevo to Loyoly
There are two steps to connecting to Brevo.
1. Connect to Brevo.
To retrieve the API key :
Click on Settings in the top right corner.
Then on SMTP and API
In the API key tab, generate a new key and copy it to Loyoly.
2. Log in to your Loyoly backoffice.
Then go to :
Settings → Integrations
Click on Connect
Copy and paste your API key
Congratulations! Brevo is now connected to Loyoly 🌟
Once successfully installed, a data synchronization process will be launched, transferring your customers' loyalty information. We synchronize all users present in the CRM.
💡 Keep in mind that, depending on the number of customers, data synchronization may take several hours.
Find out which properties are synchronized with Brevo
In order to configure your emails using Brevo, Loyoly needs to share certain customer information. Here are the details:
Customer point balance : The customer's point balance that they can use right now.
Customer missions count : The number of missions they have completed.
Customer rewards count : Represents the total number of rewards the customer has claimed.
Customer referrals count : Indicates the number of referrals made by the customer.
Customer VIP tier name : The tier the customer is currently in. It only appears if the customer belongs to a tier. This variable is updated as soon as the customer changes tiers, whether according to the access method or if you modify the tier settings.
Phone number : Indicates the phone number provided by the customer on their account.
Customer birthdate : The customer's date of birth, typically used for awarding birthday rewards.
Date of last activity : Corresponds to the date the customer last interacted with the loyalty program or the store.
Wallet installed : Indicates whether the customer has downloaded and installed the loyalty card in their smartphone's digital wallet (true or false).
Loyalty opt-in date : The exact date the customer gave their consent (opt-in) to join the loyalty program.
This is what you'll find in Brevo's user files:
And it's almost finished! ✅
Once you've set up your integration, you need to configure your email flows. Click here for a complete guide to setting up your emails.