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Generate impressions by asking your customers to share a post

Sylvie Rodrigues avatar
Written by Sylvie Rodrigues
Updated over a week ago

Introduction

In this article you'll learn how to create and set up an Instagram mission. You'll ask your users to share your post, in exchange, they'll earn points as soon as the mission is completed.


Create a mission

Go to the Missions area, where you can create and modify your missions. By clicking on "Create a mission", you'll have access to the library of missions and to the one dedicated to "Share this post".


Setting up the mission

Once you've clicked on "Create", you can set up the mission. All missions have their own settings, but have 4 elements in common: title, description, points and targeting.

Let's take a look at the points you can modify.

  • The title

We establish a default title, but we recommend you personalize it using the way you talk to your customers.

  • Points

We've established a default standard based on the commitment the mission requires for your customers. Here, the aim is for the mission to be attractive to your customers. Attractiveness lies in the right fit between missions and rewards.

✨ Consult this guide to help you configure the points/rewards ratio.

  • Post link

Insert the link to the post you wish to share.

  • Minimum number of subscribers

You can restrict access to the mission to people with a minimum number of subscribers, which limits the number of participants but ensures a certain quality of content.

  • Apply to a list

If you've created lists you can segment the users who will see the mission.

📝 Note: if users are targeted, they must be logged in to see the mission.

You can then Save and Exit to leave your mission in draft form, or Activate to publish your mission, which will then be available in your program.


Mission verification

Once the assignment has been completed, we check that your hashtags and the link have been identified. Then we send the content directly to the content/moderation section, where you can validate it ✅ or invalidate it ❌


Frequently asked question

Can I add the same mission several times?

You can add the same mission several times. Once the mission has been completed by your users, you can deactivate it to recreate another one.

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