Introduction
In this article you'll learn how to create and set up a content mission on Instagram You'll be asking your users to publish a story on their account. In exchange, they'll earn points as soon as the mission is completed.
Create a mission
Go to the Missions area, where you can create and modify your missions. Click on "Create a mission" to access the mission library and the "Publish a story" library.
To find out more about missions, see our general guide
Setting up the mission
Once you've clicked Create, you can set up the mission
The title
We establish a default title, but we recommend that you personalize it using the way you talk to your customers.
Describe the mission
As part of a story, you can guide your customers so that the content they create matches your expectations. You can add do's and don'ts to guide them.
Example: Identify us on a story where you talk about us 🥰"
✨ Here are our description templates to speed things up!
The points
We've established a default standard based on the commitment the mission requires for your customers. Here the aim is for the mission to be attractive to your customers. Attractiveness lies in the right fit between missions and rewards.
Example: "300 points"
✨ Consult this guide to help you configure the points/rewards ratio.
Apply to a list
If you've created lists you can segment the users who will see the mission.
📝 Note: if users are targeted, they must be logged in to see the mission.
Example
We suggest you import an image as an example to help guide your customers.
You can then Save and Exit to leave your mission in draft form, or Activate to publish your mission, which will then be available in your program.
Mission verification
Once the assignment has been completed, we check that your hashtags and account have been identified. Then we send the content directly to the content/moderation section, where you can validate it ✅ or invalidate it ❌
Frequently asked question
Can I add the same mission several times?
You can add the same mission several times. Once the mission has been completed by your users, you can deactivate it to recreate another one.