What Is Duplicate Content and Why It Matters
Duplicate content occurs when large portions of content are identical or very similar across multiple pages. This is common with local service pages that only change the city name (e.g., “Plumber in Miami,” “Plumber in Austin”) but reuse the same structure and wording.
Google may see these as low-value or “doorway” pages, which can lead to:
Lower rankings for all affected pages
Some pages being excluded from Google’s index
Reduced visibility for local search terms
How to Check for Duplicate Issues
You can check if Google is flagging your pages by opening Google Search Console:
Navigate to Pages → Why pages aren’t indexed
Look for the message “Duplicate without user-selected canonical” and click on it to see details on which pages are not indexed.
This means Google detected very similar content across pages and didn’t know which one to prioritize. As a result, it may not index all of them.
How LPagery Keeps Each Page Unique
1. Dynamic Text Placeholders
LPagery lets you use unlimited placeholders such as {city}, {service}, {neighborhood}, or {phone_number}. These are replaced with real data from your source file, ensuring that each page contains content specific to its location and service.
Use them throughout:
Headings and paragraphs
Image alt text and filenames
Meta titles and descriptions
URL slugs
Example:
“Your local {service} expert in {city}” → “Your local plumbing expert in Denver”
This keeps your pages unique while maintaining consistent structure.
2. AI-Generated Local Content
To go beyond placeholders, LPagery includes an AI feature that generates a custom intro or paragraph for every page. The AI uses your data (like {city} and {service}) to write content that reflects the tone and focus of your offering—but with enough variation to make each page read naturally and uniquely.
You can edit these sections if needed, but most users find the results publish-ready.
3. Unique Images and Alt Text
Search engines also look at visual content. LPagery helps avoid image duplication by:
Assigning different images per page (via spreadsheet)
Duplicating base images with new filenames and metadata
Automatically generating custom alt tags using placeholders
Even if you reuse a base image, LPagery ensures that the technical metadata is unique per page.
4. Dynamic Meta Titles, Descriptions, and URLs
LPagery works seamlessly with SEO plugins like Yoast and Rank Math. You can insert placeholders into SEO fields, which are filled in uniquely for each page.
Example:
Meta title: “{service} in {city} – [Brand]”
Meta description: “Trusted {service} experts serving {city} homeowners.”
URL:
/services/{city}/→/services/denver/
This improves click-through rates and ensures Google sees each page as distinct.
No Duplicate Pages. Just Scalable Local SEO.
LPagery doesn’t just change city names—it enables you to:
Deliver truly unique content across all locations
Scale without triggering duplicate content filters
Maintain strong SEO value on every local landing page
Whether you're targeting 10 or 1,000 cities, LPagery helps every page stand on its own.
Conclusion
Local landing pages are essential for SEO—but only when they're done right. LPagery gives you the structure, tools, and automation to ensure each page is unique, useful, and index-worthy.