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SMS Best Practices for Texting Students

Best practices for texting students compliantly, including transactional vs marketing SMS.

Follow these best practices to text students compliantly and effectively from Lumion's Inbox.

Transactional vs marketing SMS

Distinguish transactional messages (1:1 operational texts in the Inbox — reminders, replies, account updates) from marketing messages (promotional campaigns). Marketing sends have stricter consent requirements (TCPA) and go through SMS Marketing. See "SMS Marketing: Getting Started."

Best practices

Get clear opt-in before texting, identify your school in the first message, keep messages concise and relevant, honor opt-outs immediately, and text within reasonable hours. 10DLC registration is handled by Lumion during onboarding; your school is responsible for consent and content compliance.

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