A MarkTag is a small piece of tracking code that acts as the “bridge” between your website or app and our analytics dashboard. Think of it as your unique key that unlocks data flow.
When a MarkTag is installed and active, it tracks user interactions (like clicks, page views, and conversions) and sends those events to your analytics dashboard in real time.
You need a valid MarkTag ID to:
Collect and track event data from your digital properties.
View user activity and conversion insights inside the platform.
Measure the effectiveness of your campaigns and audiences.
If your analytics page isn’t showing data, double-check that your MarkTag is correctly installed on your site and that your ID matches the one listed in your account settings.