Campaign overview

The Campaign Creation Flow is your complete toolkit for building professional marketing campaigns in markopolo. This guided 4-step wizard walks you through every decision—from choosing your audience to crafting personalized messages—so you can launch effective campaigns with confidence.

If you have campaign creation permissions in your markopolo account, you're all set! This typically includes marketing managers, campaign coordinators, business owners, and any team members who've been granted campaign access.

Need permissions? Check with your account administrator if you don't see the campaign creation option.

You can edit any saved campaign that hasn't been launched yet. When you reopen a draft campaign, markopolo automatically loads all your previous settings and takes you directly to Step 4 (content creation) so you can pick up right where you left off. All your audience selections, objectives, and channel configurations will be preserved.

Note: Once a campaign is launched, it cannot be edited. You'll need to clone it and create a new version instead.

Plan your time based on your campaign's complexity:

Best for sophisticated multi-touch campaigns with detailed segmentation and custom workflows.

Pro tip: Your first campaign will take longer as you familiarize yourself with the interface. Most users find subsequent campaigns much faster to create.