Understanding Content Mode
Before selecting channels, decide how your campaign messages will be created:
Autonomous Mode (AI-Generated)
Recommended for most users. The system generates all content automatically using your campaign context:
Personalizes messages for each audience segment
Uses your objectives and products to craft compelling copy
Can be regenerated with custom instructions
Adapts tone and style to each channel
Saves significant time and effort
Best for: Most standard campaigns, teams without dedicated copywriters, or when you need content quickly.
Self-Written Mode (Static)
Full manual control. You write every message yourself:
Complete control over exact wording and brand voice
No AI generation or suggestions
More time-intensive but allows precise messaging
All content remains static across audience segments
Best for: Highly specific brand voice requirements, legal/compliance-sensitive content, or when you have pre-written copy ready to go.
Can I switch modes? Yes, but switching will clear any generated content. Decide early and stick with your choice.
Available Marketing Channels
Markopolo supports five powerful channels for reaching your customers:
Full-featured HTML email capabilities including:
Custom subject lines and body content
Responsive design that looks great on any device
Link tracking and click analytics
Open rate monitoring
Rich formatting and images
Requirements: Connected email integration (Resend, SendGrid, or similar)
SMS
Text message delivery for immediate reach:
Direct mobile communication
Character limit optimization for cost efficiency
Automatic link shortening
Delivery tracking and confirmations
High open rates (typically 98%+)
Requirements: Connected SMS integration like Twilio, plus a valid sender phone number
Engage customers on their preferred messaging platform:
WhatsApp Business API integration
Rich media support (images, videos, documents)
Template message capability
High engagement rates in international markets
Note: WhatsApp is only available in autonomous (AI-generated) mode
Requirements: WhatsApp Business API account and integration with Twillio
Push Notifications
Send timely alerts directly to customers' devices:
Mobile app push notifications
Web push for browser notifications
Image and action button support
Instant delivery
Perfect for time-sensitive offers
Requirements: Mobile SDK or web push integration configured
AI Voice Calls
Automated voice conversations at scale:
Natural language interactions
Personalized voice messages
Call transcription and analytics
Real customer conversations without manual dialing
Requirements: Voice call credits
Channel Configuration Requirements
Each channel needs three things before you can use it:
Connected integration – Your service provider must be set up (Resend for email, Twilio for SMS, etc.)
Platform selection – If you have multiple providers connected, choose which one to use
Enabled status – Explicitly enable each channel you want to include in your campaign
Setting Up Email
When you enable email:
Markopolo checks for connected email integrations
You select which provider to use (if you have multiple)
The system validates integration status
Email editor becomes available in Step 4
Sender information is automatically pulled from your integration settings
If no email integration is connected: The email card will show a disconnected state with a direct link to the Integrations page. You cannot enable email until an integration is active.
Setting Up SMS
When you enable SMS:
markopolo checks for connected SMS providers
You select your preferred provider
The system validates your sender phone number and credentials
SMS editor becomes available in Step 4
Character limits are automatically enforced during content creation
Important SMS considerations:
You must have a valid sender phone number
Regulatory compliance requirements vary by country
Message length affects cost (most SMS is charged per 160 characters)
Include clear opt-out language to comply with regulations
Setting Up AI Voice Calls
Voice calls require explicit opt-in and additional configuration:
Configuration steps:
Enable voice calls (opt-in required)
Configuration modal opens with settings:
Voice selection: Choose from available voice profiles
Language: Inherited from your campaign settings
Tone: Inherited from your campaign (professional, friendly, etc.)
Call script approach: How the AI structures the conversation
Voice call limitations to consider:
Higher cost per interaction than email or SMS
May have monthly usage limits depending on your plan
Strongly recommend testing with small audiences first
Pro tip: Start with a test campaign of 10-50 calls to verify quality and customer response before scaling up.