When users select event-based:
System fetches live events from their MarkTag integration
Users can filter events by groups/categories
Bulk select/clear all options available
Choose between "any" or "all" conditions:
Any - Campaign triggers if any selected event occurs
All - Campaign triggers only when all selected events occur
Setting Up Event-Based Campaigns
When you select event-based as your trigger type:
View available events – The system fetches all events currently being tracked by your MarkTag integration
Filter and organize – Browse events by category or group to find what you need
Select your triggers – Choose one or multiple events that should activate your campaign
Set conditions – Decide whether the campaign triggers when:
Any selected event occurs (customer does at least one action)
All selected events occur (customer completes all actions)
Example: For a cart abandonment campaign, you'd select the "Cart Abandoned" event with an "any" condition, so the campaign triggers whenever any customer abandons their cart.