Event Analytics tracks and visualizes how users interact with your website or app in real time. It’s powered by your MarkTag, which captures every meaningful action a visitor takes — such as page views, button clicks, form submissions, or conversions.
This data gives you a granular look at how users behave, which actions drive engagement, and where you might be losing potential leads.
You need Event Analytics because it helps you:
Understand user behavior: See which actions users take most frequently and identify friction points.
Measure conversions accurately: Track sign-ups, purchases, or downloads across different pages and campaigns.
Optimize your funnels: Discover which stages of your customer journey perform well and which need improvement.
Validate marketing performance: Confirm that your campaigns are generating the desired on-site or in-app actions.
In short, Event Analytics connects every user action back to your marketing efforts — giving you the “why” behind performance changes and helping you make data-driven decisions faster.