Understanding Audiences
Audiences are groups of customers who share similar characteristics, behaviors, or interests. Strong audience targeting is the foundation of effective campaigns—it ensures your message reaches the right people at the right time.
AI-Powered Audience Generation
The easiest way to create audiences: Simply describe who you want to reach in plain English, and markopolo's AI generates targeted segments for you.
How it works:
Set campaign basics – Enter your campaign name and select your language
Describe your audience – Write a natural description of who you want to target
Examples:
"Customers who bought shoes in the last 60 days"
"High-value customers interested in electronics"
"People who browsed but didn't purchase last month"
"Subscribers who opened our last 3 emails"
Review generated templates – The AI returns multiple audience segments with specific targeting criteria
Select your audiences – Choose one or multiple templates that fit your campaign goals
What Are Audience Templates?
Audience templates are ready-to-use customer segments that include:
Targeting criteria – Specific rules that define who's included
Expected audience size – Estimated number of customers
Behavioral patterns – Common actions or characteristics
Recommended use cases – Best ways to engage this segment
You can select multiple templates to reach different segments with the same campaign.
Using Saved Audiences
Already have audiences from previous campaigns? You can reuse them!
Features:
Browse all your catalogued audiences
Search by name using the built-in search tool
View recommended clusters based on campaign context
Mix saved audiences with newly generated ones
Navigate large lists with pagination
Pro tip: Regularly save your successful audience segments so you can quickly reuse them in future campaigns.
What Are Clusters?
Clusters are advanced customer segments that group people by:
Similar purchase behaviors
Common characteristics and demographics
Engagement patterns with your brand
Historical interaction data
When you select clusters, markopolo stores them in your campaign settings and uses them for precision targeting. Clusters are particularly powerful for identifying customers with high conversion potential.