Your workflow appears as a flow graph, featuring:
Each action appears as a box in the flow. Node types include:
Start node: Where the campaign begins
Message nodes: Each communication action (send email, send SMS, etc.)
Wait nodes: Delays between actions
Decision nodes: Conditional branches (if/then logic)
End node: Campaign completion
Connections Lines between nodes show the sequence and flow of your campaign.
Labels
Timing information on wait nodes (e.g., "Wait 48 hours")
Conditions on decision branches (e.g., "If opened" / "If not opened")
Channel icons on message nodes (email icon, SMS icon, etc.)
Interactive Elements
Click nodes to see details
Zoom and pan to explore complex workflows
Hover for additional information
Why Workflow Generation Matters
1. Strategic Campaign Structure Instead of just blasting messages, you get a thoughtfully sequenced plan that guides customers through a journey.
2. Optimized Timing The AI applies industry best practices for message spacing, avoiding customer fatigue while maintaining engagement.
3. Intelligent Branching Conditional logic ensures customers get relevant messages based on their behavior, improving conversion rates.
4. Multi-Channel Orchestration When you enable multiple channels, the workflow coordinates them effectively rather than creating chaotic overlapping messages.
5. Proven Frameworks The AI builds on tested marketing frameworks like drip campaigns, nurture sequences, and behavior-triggered automation.
What Happens After Generation?
Once your workflow is generated:
Review the flow graph – Examine the sequence, timing, and logic
Proceed to Step 4 – Move on to content creation where you'll see the actual messages for each workflow step
Regenerate if needed – Not happy with the workflow? You can regenerate with custom instructions (covered in the next article)
Edit in Step 4 – While you can't edit the workflow structure directly, you can modify individual message content in Step 4
Workflow Generation is Intelligent, Not Random
Notes: The AI doesn't create random workflows. Every decision about sequence, timing, channels, and conditions is based on:
Your specific campaign inputs
Marketing best practices
Customer behavior patterns
Channel effectiveness data
Your stated objectives
The result is a strategic, data-informed campaign structure designed to achieve your goals.
Ready to take it further? Learn how to customize workflow generation in the next article!