The AI considers multiple factors when creating your workflow:
Campaign Objective Your goal dramatically affects workflow structure. A "drive immediate sales" objective creates shorter, more urgent workflows. A "build brand awareness" objective creates longer nurture sequences.
Audience Segments Different audiences may need different approaches. High-value customers might get more touchpoints, while new subscribers get gentler introduction sequences.
Enabled Channels The channels you've enabled determine communication options. More channels allow for richer, multi-touch workflows with fallback options.
Product Context Product type and price point affect timing and frequency. High-consideration purchases need longer nurture, while impulse products benefit from immediate follow-ups.
Discount Settings Whether you're offering incentives and their urgency (limited-time vs. ongoing) influences message timing and pressure.
Brand Voice Your company's tone (professional, casual, friendly, authoritative) shapes how messages are spaced and worded.
Industry Best Practices The AI applies proven marketing frameworks and timing strategies based on your industry and campaign type.
Historical Performance If available, data from your previous campaigns informs optimal timing and channel selection.