What is Meadow's Audiences tool?
Our Marketing Audiences tool allows you to analyze your customer database and export a list according to dozens of criteria, from specific products/brands/categories ordered to referral source and many others.
Download the report for review, or you can upload the generated CSV into any cannabis-friendly marketing tool of your choice.
How to use Meadow's Audiences tool:
Select the Marketing tab in Meadow Admin
Select Audiences
Create Audience
Select a segment or All Customers
Create Audience
Download CSV
Want to use this audience again in the future, or adjust your segment live? Select Update Audience then Download the CSV again
What are Segments?
Meadow’s Audience tool pulls data from your entire customer base and offers you the ability to create a target audience based on Matching Any, Matching All, or Custom marketing segments.
Want to generate an exportable list of your customers with the highest average order or the most visits?
While it’s great to contact everyone with a text, there are different reasons why a customer may or may not take advantage of the deal you are offering.
It’s above their budget
It’s not a product they are interested in
They just visited your shop last week
and more…
We refer to messaging All Customers as the ‘Spray and Pray’ method, because while you are reaching every customer, you are ultimately hoping that a large percentage of them are intrigued by the deal.
Send targeted campaigns to customers with deals and messages they’ll care about by using segments. This will save you money in the long run, increase engagement and ROI.
Let’s review two suggested marketing segments, and how to set them up in our Audiences tool.
Re-Engagement 🛍️ Matching all will require all conditions to be met in order for the customer to receive the text.
Order date: Customers who haven’t ordered in 90 days, and
Order count: Have ordered more than 3 times, and
Order size: Customers who on average spend more than $80.
Consider all or some of these conditions. Once you create the audience, total customers reached will calculate, and you can either expand or consolidate the conditions.
Product launch 🚀 Matching any condition will segment customers who meet at least one condition.
To announce that you are carrying a new flower product that is from a popular brand, you might consider the following conditions:
Product Category: Customers who have ordered flower before, or
Brand: Has ordered this brand before.
The custom segment option can be used if you would like to enter a very specific audience that Meadow does not provide a condition combination for. For example, an abstract group of contest winners for a raffle, or your top 20 delivery customers who deserve a reward.
Enter the customer ID found in their Customer Profile in Meadow Admin. You can also find customer IDs in most Meadow reports.
Download the Orders report and filter by brand, order type, line item, etc.
Download the Customer Export report and filter by average order size, etc.
Copy and Paste the Customer ID into the text entry box.
Interested in Direct API Integrations?
While Audiences are helpful, we understand the importance of direct API integrations for your marketing needs. Although Meadow no longer offers a text marketing feature, we integrate with some of the best marketing tools in the industry. If you'd like to connect with any of these companies, let us know—we'd be happy to make an introduction.
Alpine IQ: Email and Text
Happy Cabbage: Text
Leafbuyer: Text
& more! We’re actively expanding our list of integrations.
How to Integrate Meadow with Another Platform
You can explore all of our current API partners directly in Meadow Admin:
Full Privilege Admins can Navigate to Settings > API Integrations > Add Integration.
Generate your API key.
Configure your settings.
Share the generated API key with your integration representative.
If you're looking to work with a company not currently listed, feel free to reach out via support chat for the latest updates on our API integrations.