Our Targets feature allows you to track how planning and/or results data are tracking against pre-established targets. By establishing a target before building a media plan or launching a campaign, you can achieve an overview of your pacing and performance as you go.
There are countless ways to get value out of the Targets feature in Mediatool. Perhaps you want to see how the budgeted spend within all the media plans compares to the organizational budget you set for the quarter. Perhaps you want to see how the actual reach of your live campaigns is pacing against the target reach.
This article will show you how to set up and use the Targets feature within Mediatool.
Targets are designed to use a hierarchy, in which you set from top to bottom. So we recommend setting targets at the highest level of your organizational hierarchy. For example, if you have an Advertiser Group account with five connected subsidiaries and 50+ plans, first establish your targets at the Advertiser Group level.
To create a target, head to the Targets section of any organization or plan. If you haven't created a target before, you will be prompted to create one. This will open the target settings page, where you can:
Enter a name for your target
Select what date period you want to track
Select measures by typing the name or choosing from the drop-down list. You can create multiple targets in one go, simply type or choose more than one measure from the drop-down list.
Select hierarchy (optional) based on organization, plan, media type, media vehicle, or any other tag category that you've created
Select grain (optional) if you want to split your targets by a further sub-period such as week or month
After establishing your target settings, you can enter target values and make further adjustments from the Target Timeline or the Target Overview section. Changes made to either will be reflected in the other - they are simply different views for the same thing.
The Target Timeline view (sometimes referred to as Strategic Planning) is the default view in the Targets section. It allows you to set top-level targets in a more visual way, helping organizations achieve a birds-eye view of strategic targets within Mediatool.
In the Target Timeline view, you can make changes in the actual timeline:
Create new targets and parallel targets
Enter and edit target values
Drag and drop targets to adjust their dates
Create hierarchies by splitting a target
Add descriptions and color-coding
By clicking on View Settings you are able to adjust the Grain, Scale, and Range of the targets displayed in the Target Timeline. You can also toggle between an edit mode and a view-only mode for moments where you want to jump around but make sure nothing gets changed.
The Target Overview is a mirror of the Target Timeline but allows you to set top-level targets in a table-like view. Also, automated gauge charts display (like the image below) for every target, which compares your planning data to the target.
In the Target Overview, you can create new targets by clicking on the green create target button towards the top left side of the screen, which will bring you to the Target Settings page. To set a value for an existing target, click on the target as represented by the gauge chart.
When editing targets within the Target Overview, you will need to enter an amount into the text box titled Target, next to the measure. Here is a further explanation of the other columns:
% of parent represents the percentage value that the target represents of the next target level in the hierarchy. No percentage will show if the target you are viewing is at the top of the hierarchy.
Allocated is the % of the target that is allocated between the various sub-targets in the next level of the target hierarchy.
The Planned total vs. Target bar will automatically update when a target is entered. If the bar doesn't update, it's because there is no data connected to this measure within your plans.
In order to set target values at each level of the target hierarchy and/or grain, click the green plus symbol to split the target. If no plus symbol appears, you haven't established a target hierarchy or grain and, therefore, need to click on edit target in order to establish it in the target settings.
When you split your target by hierarchy you have the choice to split the target level by all hierarchy categories or only by specific ones. This option displays as a pop-up like the one below.
Upon splitting the target, each grain or hierarchy will fold out and the value entered into the parent target will be divided equally between lower levels. You can then manually adjust each target number by editing the target value or by percentage allocation.
Once you are finished with your target simply leave the page and it will automatically save.
Creating Reports on Targets
Targets operate as their own data source within Mediatool. This means that you can visualize and monitor your data by creating customized charts in the Reports section.
In Reports, you can compare your targets to planned data or results data, choosing from 20+ chart types. These charts automatically updated when your data does, so you'll always be up to date.
Here are some reporting ideas to get you started:
Create a target for your budget (or planned spend) and then track the allocation of the budget across your various plans. See these side by side in a chart.
Create targets for your organizational KPIs and create a report that compares estimated performance in your media plans to these KPIs. This will give you an understanding of your assumptions regarding which media types and vehicles will deliver you the results.
Create targets for organizational KPIs and then create a report to track your live campaign performance against these targets. Use these insights to re-allocate budgets to stronger performing platforms, creatives, or otherwise.
Have questions or need help? You can reach us directly via the messenger on Mediatool.com or the contact support button located in the top right corner of the Mediatool App.
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