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How to Set-up a Product as a Free Gift for New Kit Subscribers

As you add new subscribers to Kit, you can use MV to deliver your free products! Here's how.

Hannah Harris avatar
Written by Hannah Harris
Updated over a week ago

Using our Form Sign-up type on your Products and Offers is a great and simple way to add new members to your list in Kit from your MV account.

However, it's never a bad idea to have multiple ways for your people to find you and join your list! So today we're showing you another strategy you can use to deliver free products in MV to your new Kit subscribers.

This strategy will work best for you if:

  • You have a paid Kit plan (not all features in this strategy will be available on the free plan).

  • You have Kit signup forms embedded on your main website, or pages in your MV and frequently collect new subscribers from places other than your MV product page.

  • You're ready to test multiple ways for people to join your list/get added to your MV to see which method works best for you and your people.

How to add subscribers from Kit to your MV product:

  1. Create your free product in MemberVault, or select a product you've already created that you want to use for this.

    1. If you only want members to join this product via Kit and NOT from your Marketplace, set this product status to "Invisible" or "Archived" and have the signup type set to "None".

    2. If you want members to join this free product both from Kit and by finding it in your MV Marketplace, set the product status to "Active" and the signup type set to "Form."

  2. In your MV dashboard, click "Integrations" > "Advanced" > "Kit Automation."

  3. Create a tag that is easy to remember (ie. "New Subscriber Free Gift Webhook"). You do not need to create this tag in Kit first.

  4. Select your free product from the dropdown menu, and click "Add Product Webhook."

  5. In your Kit dashboard, click on "Automate" > "Rules" and check that the webhook was added at the top of the list.

How to send New Kit Subscribers to your rule:

  1. In your Kit dashboard, click "Automations" > "Visual Automations" > "Add New Automation."

  2. Select "Added to Form" as your trigger to begin the automation, then either select a form or landing page you've already created in your Kit account, or create a new form for this.

  3. Add a step to add the tag you created as your webhook rule (step 3 from the above instructions).

  4. Create another step under "Actions" > "Add Subscribers to a Sequence" to send a welcome sequence. Use a sequence you've already written for new Kit subscribers, or create a new one.

In your welcome sequence, make sure to include your member's login link and details for the free MV product! If you need inspiration for what to write, check out our swipe copy here!

Make sure your automation is set to active, and you're ready to go live! It's a good idea to test your automation for this freebie to ensure each of the steps is set up correctly.


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Questions? Reach out to us at hello@membervault.co, within our Facebook group, The MV Collaborative, or via chat support within your admin account (not sure how to log in? look up your account here).

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