This article is part of the “Self-Scored Quiz + Private Podcast” series, which walks through the strategy, setup, and monetization of this experience.
In this article, we’ll build the quiz portion of the experience — the part that helps you understand who just joined your list and what they care about.
Start With the Template (Fastest Option)
You don’t have to build this from scratch.
You already have access to a ready-to-use product template called:
Self-Scored Quiz with Private Podcast
To access it:
Log into your MemberVault account
(Need the link? Look it up here: https://membervault.co/lookup)Go to Content → Products
Click Add Product
Choose Use a Template
Select Self-Scored Quiz with Private Podcast
This gives you:
The progressive structure already set up
The quiz lesson with sample questions
The private podcast module in place
Example copy you can customize
If you prefer building manually, the steps below walk you through it.
Step 1: Make Sure the Product Is Progressive
This strategy works because of the flow.
Your product should be set to:
Progressive access
Quiz module first
Private podcast module below it (they won't be able to access this module until they answer the quiz)
Step 2: Add Clear Self-Scoring Instructions
MemberVault quizzes are self-scored.
At the top of your quiz lesson, explain:
Each question has A, B, C, and D answers
Count how many of each letter you choose
Your result is the letter you selected most often
This avoids confusion and keeps support questions low.
Keep the instructions simple and reassuring.
Step 3: Create 3–4 A/B/C/D Questions
You don’t need a long quiz.
3–4 multiple-choice questions are usually enough.
Each question should follow the same structure:
A → Stage or mindset 1
B → Stage or mindset 2
C → Stage or mindset 3
D → Stage or mindset 4
The key is consistency. If A represents “just getting started,” it should represent that in every question.
You can also include 1–2 essay style reflection questions that don’t affect scoring.
Your goal isn’t psychological precision — it’s meaningful segmentation.
This screenshot is from our Self-Scored Quiz with Private Podcast product template - that you have free access to! Just follow the instructions at the top of the page.
Step 4: Add the Required Result Confirmation Question
This is the most important technical step.
At the end of the quiz, add a required question:
Which result did you get?
A — [Result Name]
B — [Result Name]
C — [Result Name]
D — [Result Name]
This is what allows you to:
Apply a tag in your email tool based on their result (communicated by MemberVault automatically)
Trigger a result-specific email
Without this question, the automation won’t work.
Step 5: Create actions to tag people based on their answer
Scroll down to the main product edit screen, and click Add action. If you import the product template, these will already be set up for you. This is what it'll look like.
Note: you can't do this step until AFTER you've added the final "what result did you get?" question.
Step 6: Create triggered emails, based on their result, in your email tool
If you haven't integrated your email tool to your MemberVault, that's the first step. Learn more here.
Every email tool uses a slightly different term for a triggered email. It might be an automation, or a sequence. Either way, you'll set up a different one for each quiz result.
So, for example, if they chose mostly A's, you'd trigger the email from the tag added by MemberVault via actions for the "mostly A's" answer.
That way, instead of sending everyone the same follow-up email, you can:
Personalize the context based on their result
Address their stage directly
Introduce relevant offers more naturally
Even if the offer is the same, context that fits their situation will increase conversions.
Here's an example screenshot showing what this would look like in ActiveCampaign.
That’s It for the Quiz
Once your quiz is:
Clear
Simple
Connected to tags
You’re ready to build the private podcast portion.
Continue to:
Self-Scored Quiz + Private Podcast (Part 2): Build the Private Podcast