With the use of Actions, sending your users an email based on how they've engaged with your product(s) is very easy.
In this scenario, let's look at the steps required to send an email that rewards users when they complete a product.
Note this is a KEY better buying experience milestone and is an excellent time to suggest other offers.
Guide your people, and they'll thank you!
Create a Tag Action for Your Product:
Ensure your account is integrated with one of the email services supported by MV.
Select 'Actions' in your navigation menu and locate the product you are working on. Then, click on the product to expand the menu.
Alternatively, you can also go to the product in question and set up your Actions located at the very bottom of your product edit screen.
Click the 'Add Action' button for that product to create a new action.
Adjust the Trigger (ie. 'When this happens...' setting) to 'Completed Product and leave the How to 'any'.
Now set the 'Do this...' action to 'Add a Tag' and note the tag that you want your user to be tagged with when they complete the product.
Congrats! 🥳
Your user will now be tagged appropriately in your email service when they complete your product.
Create Your 'Reward Email':
Once you have your tag action created in MV, you'll want to create your 'Reward Email' in your email service.
There are many types of rewards that you can share by email but as a few suggestions, you could...
suggest another offer that will be helpful now that they're done with this product and/or is next in a series
offer them a discount on another product using a coupon code
'unlock' an invisible product
give them the opportunity to book a complimentary 1:1 call with you
send them a digital 'badge' (ie. a graphic they can use to show they've completed your training, like our Golden Hamster)
If you're struggling with what to say, don't worry - just scroll to the bottom of this article; we've provided you with a swipe email that you can use. Just copy & paste into your email frame and tweak the copy to fit your needs & audience.
Trigger Your Reward Email:
Now that you have a tag in place for when your user completes your product, you can use that specific tag to trigger your 'reward email' in your email service.
Not sure how to trigger an email using a tag in your email service? Select your email service below for more information.
Going forward, any time one of your users receives the tag for completing your product, they'll receive your reward email...and their minds will be blown by your awesomeness! 🤯
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[OPTIONAL SWIPE EMAIL]
Subject line: Ohhh YEAAAAAH, %FIRSTNAME%. [Reward inside]
EMAIL CONTENT:
You did it. You friggin’ DID IT.
Are you celebrating? Are you giving yourself a high five? This puts you in an elite group of action takers, and to me, it showcases how important [result/outcome they really want is] is to you.
If you aren’t quite there yet, don’t get disappointed -- [reason they might not have achieved that result yet and how to fix/work on it] or [reason they might not have achieved that result yet and how to fix/work on it].
But I KNOW you’re farther along than you were when you started this. And I’m so excited to give you [completion reward with any relevant details or links].
And if you enjoyed [product name], a great next option is [next step product] where I help you [how you help people with that product, or they'll have more access to you, etc]. You can learn more about that here. [link to offer]
Really proud of you, and can't wait to see you keep up this momentum!
High five,
Your Name
PS. What’s ONE thing you’d change or tweak about this experience? Hit reply, and let me know. I’m all ears.
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Questions? Reach out to us at hello@membervault.co, within our Facebook group, The MV Collaborative, or via chat support within your admin account (not sure how to log in? look up your account here).