A Custom Report gives you full control over what goes into your report.
Unlike Standard Reports, which come with components already selected, you decide which slides to include and how to arrange them.
Custom Reports are available on Pro plans and above.
1. Getting started
Open Reports in the left sidebar. Custom Reports appear below the Standard Reports section. To create one:
Click + New Custom Report to build from scratch, or
Open a Standard Report and click Duplicate to use it as a starting point.
2. Adding and arranging slides
To add new slides, navigate to the bottom of the Report Builder and click the plus (+) icon.
You can include as many slides as needed to create a fully structured and comprehensive report.
Slides can also be reordered within the Report Builder with simple drag and drop to match your preferred reporting flow.
3. Available Slides for Custom Reports
When building a Custom Report, you can choose from a wide variety of slide types, including:
Title / Front Page
Overview
Sentiment Analysis
Sentiment Share (AI)
Geography
World Map
Word Cloud
Top Tags
Top Mentions
Top Mentioners
Negative vs. Positive
Share of Voice
Owned Media Analytics
Engagement Analysis
Content Type Analysis
Media Share
Emotion Share (AI)
Text Page
Mention Clusters (AI)
Tracker Visualization
Followers Growth
Image Analysis Entities (AI)
Mention Highlights
Top Keywords
Custom Chart
We keep adding new features, so new components may appear.
4. Configuring each slide
All selected slides appear inside the Report Builder, where you can configure exactly how your data is displayed.
By clicking the Settings icon on each slide, you gain access to a wide range of customization options that allow you to adjust both the appearance and the metrics shown.
For example, you can:
Modify how sentiment is displayed (Positive, Negative, Neutral is the default view)
Test different sentiment analysis perspectives related to your brand
Choose how metrics are grouped
Display performance data based on Reach, Engagement, Views, or Impressions
Select between chart formats such as line or bar graphs
Adjust the overall aesthetics of each slide
These controls help you design reports that align with your analytical goals while maintaining a professional visual presentation.
Pro tip: You can apply filters to individual slides, not just the whole report. If filters are set at both levels, the slide-level filters always take priority.
5. Saving your Custom Report
Once your slides are in place, click the green Save button at the top of the Report Builder panel. A Save Report Options dialog will open.
Name your report
Give your report a clear, descriptive name. This is what will appear in the Custom section of your Reports panel. Names like “Weekly Brand Recap – Ryanair” are easier to recognize later than “test1”.
What to save inside the report
Below the name field, four checkboxes let you bake your current setup into the saved template, so next time you load it, those selections are already applied:
Selected Channels: the channel filter icons at the top of the page (Web, X/Twitter, Facebook, YouTube, Instagram, TikTok, and so on). Check this if the report should always load with the same channels active.
Checked Trackers from the Mention Trackers box: the trackers ticked in the right-side panel. Check this if the report should always reflect the same trackers (for example, only your brand tracker, or a specific competitor set).
Current Filter options: anything set in the Filters bar: sentiment, country, language, labels, tags, and more. Check this to preserve your filter setup.
Search Query: any keyword typed into the Search within mentions box. Check this if the search term is part of what defines the report.
Leave a box unchecked if you’d rather pick those options fresh each time you reopen the report.
When you’re done, click Save. Your new report will appear under the Custom section of the Reports dropdown.
6. Finding and managing your Custom Reports
All reports you save are listed under Custom inside the Reports dropdown menu (the one that opens when you click Reports below the Filters bar).
From this list you can:
Load a report: click its name to open it in the builder.
Duplicate: hover over a report and click the copy icon. Useful for creating a variant without touching the original.
Delete: hover over a report and click the trash icon. This action is permanent.
Pro tip: Duplicating is the safest way to iterate. If you want to test a different slide order, filter set, or tracker selection, duplicate the original first and then experiment on the copy.