Standard Reports are pre-built reports available on Advanced plans and above. Each one has a fixed set of slides. You just select your trackers, set your date range, and load the report from the Reports panel on the right side of the screen.
The following Standard Reports are available:
Top Mentions Report: your most relevant mentions by source, with engagement metrics and sentiment. Straightforward coverage overview.
Top Mentions Report with Emotion Analysis: the same report with an added Emotion Analysis slide, breaking down Joy, Anger, Sadness, Fear, Sarcasm, and Neutral.
Top Mentions Report (Colorful): the same content as the basic Top Mentions Report, presented with a more visual, colorful slide design. Ideal for client presentations.
Influencer Report: identifies the most influential accounts and websites mentioning your brand across all channels.
Share of Voice Report: compares your brand's mention volume, sentiment, and geographic reach against your competitors.
Instagram Owned Media Analytics: performance data for your authorized Instagram pages.
Facebook Owned Media Analytics: performance data for your authorized Facebook pages.
LinkedIn Owned Media Analytics: performance data for your authorized LinkedIn pages.
For a full breakdown of each report, see the dedicated articles: