Share of Voice (SoV) Dashboard

Share of Voice (SoV) is a key metric that helps you understand your brand’s visibility compared to your competitors. It shows the percentage of mentions your brand receives out of the total mentions within your industry or niche.

In simple terms, SoV represents your share of audience attention. In Mentionlytics, you have your Share of Voice automatically calculated in the corresponding dashboard.

You may access the Share of Voice dashboard through the left-side menu, located under Dashboards. If you can't see it, click on the three dots (next to the date filter), and you'll find it under the Advanced section.

All elements in the Share of Voice dashboard are fully clickable, allowing you to:

The Share of Voice dashboard gives you a complete competitive overview, combining visibility, sentiment, and performance insights in one place.

Here’s what you can explore.

A pie chart comparing your brand to competitors that helps you quickly understand who dominates the conversation based on the volume of brand mentions.

In the Share of Brand Voice section, you can switch from Share of Mentions to Share of Sentiment. Then, you get a breakdown of mentions into:

This helps you understand not just how much you’re talked about, but how you’re perceived.

You can also find another sentiment analysis comparison between your brand and your competitors in the Share of Voice Dashboard.

The Mentions Over Time chart helps you visualize the evolution of mentions of your brand and competitors through time.

This is useful to identify viral moments, see campaigns going well, or spot when competitors dominated the conversation for a good or a bad reason by glancing at the sentiment analysis charts below the tracker comparison.

In this part of the dashboard, you can see all the topics that draw the most attention on social media and the web regarding your competitors. To view more, just click on the arrows at the top right.

This is useful as a quick snapshot to keep up with news about your competitors without going through mentions.

The world map here displays the geographic distribution of mentions to compare your brand and competitors across countries. Through this map, you can identify:

At the bottom of the dashboard, you can find the Mentions section, where you can identify whether your mentions or your competitors' are winning in terms of engagement on social media or whether your brand or your competitors are being featured on prestigious websites.

Share of Voice is not just about volume; it’s about strategy and insight. With SoV, you can:

Use Share of Voice to: